Call the cattle ‘Hoover’

Date: Mar 02 2018

Big Thinkers & Blog

We were sitting in her parked truck, next to the old house where her grandfather was raised, cattle to our left and behind us. “Just call the cattle ‘Hoover’,” Landi Livingston said matter-of-factly.

Better beef on the horizon

Date: Feb 15 2018

Big Thinkers & Blog

The sun was just peeking over the hills surrounding Hardyville, Ky., when I drove right past Jay McCoy’s ranch. My GPS told me I had arrived, but I knew there was no way his was the place surrounded by Holstein cattle.

Answers out the window

Date: Jan 22 2018

Big Thinkers & Blog

I expected a typical interview. If I’m being honest, maybe even a rushed one. I’d called Jordan Willis on the fly just a week earlier, asked him if I could snag an early morning on his Wyoming ranch.

Words two live by

Date: Jan 10 2018

Big Thinkers & Blog

“That was probably it,” my gut tells me as I drive past a charming farm house lining a dirt road on the outskirts of Spearman, Texas. I dial the first 8-0-6 number in my recent call list, not sure which brother will be on the other end of the line.

It takes a team

Date: Dec 04 2017

Big Thinkers & Blog

It’s about more than hard work and great genetics — having the right people in business with you can make all the difference.

Not just a carcass program

Date: Oct 13 2017

Big Thinkers & Blog

“Rather than going for extreme, we make sure the cattle do everything else right and then pick the best you can for the traits you’re trying to improve,” Doug says.