I’ve been watching the Olympics as of late (because who hasn’t?) and it got me thinking: I bet those expected to win hate surprises. I bet those managing these games hate surprises.
I try to think back to when I first learned what the Certified Angus Beef ® brand was, where and how I came to know the meaning behind those words and iconic logo.
If you have a plan, it helps to have a person in charge. That’s why CAB® recently hired Martin Lemoyne as its director of Canadian business development.
To commemorate 40 years, the world’s largest and most successful brand of beef will paint that logo, the most valuable thing it owns, on 40 barns across the United States.
There is something about an auction, no matter where or why, that evokes good memories of the energy at a community sale barn. I can almost taste the café’s homemade pie. The Colvin Scholarship fundraiser at our CAB annual conference was no different.
For the first time ever, more than 100,000 beef carcasses were “certified” for our brand in one five-day period.
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