The percentage of fed cattle grading prime has steadily increased over the last decade, offering retailers opportunity. That’s why CAB is focused on providing retailers the tools needed to market and sell prime beef.
Raising cattle had been a dream for the Idaho couple from the start of their marriage, even though neither had prior ranching experience. After years of dedication and faith in each other, the Brown family now operates a large cow-calf operation focusing on quality Angus genetics.
The three primary components of growth for the CAB brand are increases in licensed packing plant processing, black-hided cattle and carcass quality. However, the most important component is the producer’s mindset of continual advancement.
The 15th annual Feeding Quality Forum will be a free, two-day, virtual event delivering tangible tools and ideas for commercial cattlemen and feeders. This year’s agenda has a strong focus on the markets—an ever changing topic this year.
U.S. beef producers are facing difficult challenges thrust upon them through unprecedented events. Through much debate around fed-cattle marketing and price discovery opportunities, the 50-14 bill was born. Here the Certified Angus Beef® brand addresses the industry.
Ana Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.
As the oldest barbecue establishment in Texas, Black’s Barbecue must be doing something right. They peg their success on a combination of family, quality beef and customer service.
Long time CAB licensed packer Bob Boliantz is continuing the trade that has been passed down for generations. Looking for premium carcass quality, Boliantz connects with local producers to educate on management practices to increase marbling.
Innovation presents the option to accept or turn down, said Bill Rishel, longtime Nebraska Angus producer, at the online 52nd Annual Beef Improvement Federation Symposium. He challenged listeners to see change as an opportunity for progress.
In the past few years, CAB has licensed more than 100 retailers in the heart of cattle country, making CAB product more accessible to rural producers. Now, producers are likely to find CAB brand in their local meat cases.
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