fbpx

Posts by CAB Cattle Crew :

Priming retail demand

Date: Aug 07 2020

| CAB Connection

The percentage of fed cattle grading prime has steadily increased over the last decade, offering retailers opportunity. That’s why CAB is focused on providing retailers the tools needed to market and sell prime beef.

From chaos to dream ranch

Date: Aug 03 2020

| Big Thinkers & EPDs & Maternal Function & Sire Selection

Raising cattle had been a dream for the Idaho couple from the start of their marriage, even though neither had prior ranching experience. After years of dedication and faith in each other, the Brown family now operates a large cow-calf operation focusing on quality Angus genetics.

How and why the brand grows

Date: Aug 03 2020

| CAB Connection

The three primary components of growth for the CAB brand are increases in licensed packing plant processing, black-hided cattle and carcass quality. However, the most important component is the producer’s mindset of continual advancement.

50-14 Letter

Date: Jul 15 2020

| About the brand & Cattle Markets

U.S. beef producers are facing difficult challenges thrust upon them through unprecedented events. Through much debate around fed-cattle marketing and price discovery opportunities, the 50-14 bill was born. Here the Certified Angus Beef® brand addresses the industry.

A translation de carne

Date: Jul 09 2020

| About the brand & Consumer Connection & Consumer Feature

Ana Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.

Retailers in cattle country

Date: Jun 23 2020

| About the brand & Consumer Feature

In the past few years, CAB has licensed more than 100 retailers in the heart of cattle country, making CAB product more accessible to rural producers. Now, producers are likely to find CAB brand in their local meat cases.