Foundation not easily shakin’

“Hey there, kid, what’s shakin’?”

I had exactly one conversation with Herb Holzapfel before he began answering my phone calls like this.

I teased he had a voice for radio. He shrugged. If so obliged, it’s not that he wouldn’t fit voiceover work into his already booming schedule; rather, he’s just not interested. He’ll stick to his rice, airplanes and cattle.

Always the cattle.IMG_6357“I’d rather lose money than give up my cows,” he says, standing among a herd he affectionately calls his “girls” as they rest in the shade. Neither is the case for the Willows, Calif., rancher but it’s often a response to those who suggest he reverse his ratio of grazing pasture and rice fields.

Holzapfel sits on a goldmine, after all. The lush Sacramento Valley land where he was born and lives rests on a particular soil type conducive for rice farming – sticky rice to be specific – and it and nearby tracks supply 80% of demand for sushi restaurants worldwide.

All that’s to say, the Angus cattle still get first dibs. Rice is for the off-season.IMG_6334“My mother brought some of the first Angus cows into California in 1938, from Canada,” he says. “Those were the last cows we ever bought.”

Years that followed were for growth and expansion. Limitations that came his way were viewed as opportunities rather than roadblocks; his memory full of challenges he’s met and conquered.

  • Construction costs too high, “We’ll build the house ourselves.”
  • Equipment loans too bleak, “I’ll get on the bank board.”
  • Bull too expensive, “I’ll breed my own.”

The last set in motion an established commercial AI program that spans more than 40 years and causes orders for breeding stock to fill a year in advance. With his mature cows (some 15 and 16), it’s not unusual to reach an 80% success rate through AI.IMG_6374“You can’t get genetic improvement if you don’t use AI and consistency,” he says. “When I pick a bull, I use that bull for two years on my cow herd and I get consistency. It’s huge what that does.”

Not to mention the value of getting rid of those that don’t meet expectations.

“My biggest culling criteria is fertility,” he says.

Carcass is important as udders, feet and longevity fall in behind functionality. Selecting bulls with birth weight (BW) expected progeny differences (EPDs) in the 3.0 to 4.0 range makes for more pounds of beef, he says, noting some cows have done well with calves from a bull with a 4.9 BW. Genex published reports say his steers perform, too, with 60% to 70% producing Certified Angus Beef carcasses.

If it weren’t for his AI program, “I’d be forced to go out of the cattle business.”IMG_6384Thankfully there’s no end in sight; instead grandsons Jake and Holton who AI their own Angus herds along with their grandfather’s, rooted in a strong foundation – one not easily shakin’.

Thanks for allowing me to tell your story,

Laura

You may also like

Texas Ranch Received CAB Ambassador Award

Texas Ranch Received CAB Ambassador Award

Visitors to 2 Bar C Ranch near Luling, Texas, often describe the quiet first. That peace reflects low-stress cattle care, seedstock bred for the whole beef chain and a family that opens its gates, earning the 2026 CAB Ambassador Award.

Built For the Long Haul

Built For the Long Haul

Thirty-one inches of rain in 48 hours tested Biltmore Estate’s 130-year commitment to remain a profitable, working agricultural estate. Through Hurricane Helene recovery and high-quality Angus genetics, Biltmore stewards its land, livestock and community, earning the 2026 CAB Sustainability Award.

Jett Stream to Prime

Jett Stream to Prime

In the Oklahoma Panhandle, four generations built a herd defined not by the odds against it, but by standards never lowered. That commitment drove decades of genetic and management improvements, taking Jett Ranch from struggling to reach Prime to more than 70% Prime today, and earned the ranch the 2026 CAB Commercial Commitment to Excellence award.

Nebraska Feedyard Recognized for Excellence

Nebraska Feedyard Recognized for Excellence

Motivation starts the feed truck before sunrise, keeps going through adversity and drives pursuit of the next goal. It has more than fueled daily routines for Terry Beller. It’s helped his family and crew build the multigenerational Beller Feedlot into one long-known for customer service and high-quality beef.

Doing It Better

Doing It Better

James Coffey’s roots in Angus cattle run deep, from his great-great-grandfather’s 1928 American Angus Association membership to the Pathfinder cows at Branch View Angus. Since returning to the family farm in the 1990s, Coffey has pushed the operation forward through better genetics, technology, management and customer service. This drive earned Branch View Angus the 2026 Certified Angus Beef Seedstock Commitment to Excellence award.

The Power of Curiosity

The Power of Curiosity

Dr. Del Miles built a career on asking better questions to inform smarter decisions. Throughout his career, he challenged assumptions, advanced science-based management and helped cattle feeders prevent problems before they started. His influence reaches beyond feedyards, shaping the way veterinarians, researchers and cattlemen think about herd health.

Legacy in the Golden Land

Legacy in the Golden Land

On a quiet stretch of Northern California rangeland, a different story unfolds. The Borror family’s legacy modestly speaks through the cattle they raise, the ground they steward. The generations who’ve made a life here demonstrate commitment to doing things right, even when no one is watching.

Helping Hands, Helping Herds

Helping Hands, Helping Herds

“When I die, I want to come back as one of your cows,” murmurs a friend to Steve Zybach. Full to the brim from an alfalfa ration every day, bountiful fields of lovegrass stretched out across the Texas Panhandle—and owners who leave no ounce of cattle care up for question. The Zybachs’ motivation for this level of dedication to their Angus cattle is simply love.

An Ambassador for All

An Ambassador for All

Joanie, with daughter Lindsey and her husband, Adam Hall, raise registered Angus cattle with two primary goals: producing high-quality seedstock that perform well in a wide variety of environments and ensuring end-user satisfaction. Those goals tie everything together, from promoting Angus to other producers to sharing their story with CAB partners and beef consumers.

An Unforgiving Land

An Unforgiving Land

What makes a ranch sustainable? To Jon, it’s simple: the same family, ranching on the same land, for the last 140 years. The Means family never could have done that without sustainability. Responsible usage of water, caring for the land and its wildlife, and destocking their herd while the land recovers from drought.