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Gratitude and Gifts

Time is a very abstract commodity. We charge for it and pay for it, so we can’t deny its significance, yet unlike our cattle, equipment, dollars or other valuables we all become guilty of losing track of it. After nearly a week of post-time-change hustling to get outdoor chores done before dark, I can no longer deny the days are getting shorter and we are quickly approaching the conclusion of another year.

As the early months of 2014 start creeping up on my schedule planning, I am very excited to share a small piece of that with our Black Ink followers. Each year, our team produces a calendar to send to our partners as a way to say “thanks” for all they do to target our brand throughout the year.

Although monthly photos are staff generated, we’re honored to feature Lauren Chase’s photo from our Covergirls contest on Facebook as our 2014 calendar cover.

Seedstock producers leading the charge in genetic selection, commercial producers who refuse to settle for raising average calves, feedlots that purchase and grow for carcass quality, and packers that propagate a market for CAB carcasses all play an essential role in the success of our brand. Our calendars are just a small way to say “thanks” and in some cases, highlight partners through photos. Each month features some kind of production tip from our team or a success story of a ranch or feedlot.

Since the calendars are our token of appreciation, we don’t offer any for sale, but also realize that there are many beef producers and industry supporters that we may not have an intimate relationship with that also sustain our brand in some way. To say “thanks” to all of you, too, we’re offering several chances to win a piece of 12-month wall art for your home or ranch office.

Starting Monday and each week through the end of the year, we will hold weekly giveaways on our Facebook page. Be sure to follow Black Ink, from the Certified Angus Beef ® brand on Facebook for details of the weekly giveaway. We’re looking forward to your participation and can’t wait to send copies your way! Good luck and thanks for being a part of our brand!

Kara

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