Date: May 20 2016
Consumer Connection & News Release & Premium PotentialPrice is important in nearly every buying decision. However, when it comes to groceries, a new study shows consumers place more value on quality and service than price alone. The doctoral research by Ken Wicker through Capella University’s School of Business is titled, “A study of customer value and loyalty in the supermarket industry.”
Date: May 14 2016
Grid Marketing & News Release & Premium PotentialRewards for hitting the Certified Angus Beef ® (CAB®) brand target have never been greater, even after 11 consecutive years of growing supply. A survey of CAB-licensed packers Cargill, JBS-USA, National and Tyson showed they paid a record $51.8 million in grid premiums in 2015, and more than $550 million over 20 years.
Date: Mar 18 2016
Blog & Premium PotentialThe question lingered. “Do we send them on to relatively low-cost feed or rest them on what’s usually less-expensive grass?”
Date: Nov 11 2015
Blog & Consumer Connection & Premium Potential & ResearchYou might say it’s an even number, divisible by 2. But what relevance can we find in -2.26, a negative carried out to two decimal places?
Date: Nov 16 2014
Blog & Premium PotentialJonnie Schreffler might admit to being a “good old boy,” but it’s mostly good. Jon to those who aren’t yet friends, worked his way up from “Green Thumb” part-time help after high school in 1978, to farm manager at Thompson since 2010.
Date: May 05 2014
News Release & Post Weaning & Premium Potential & ResearchDoing more with less. In the cattle business, that’s more than a nice idea; it’s the new survival plan.
“In any manufacturing system, if the number of units is reduced, the revenue per unit must increase,” said Pete Anderson, director of research for Midwest PMS, a U.S. livestock feed company. “The cattle industry must focus on maximizing revenue from each animal produced.”
Date: Sep 24 2013
Cattle Feeding & News Release & Premium PotentialNobody likes to lose a customer, but to see a cattle feeder get emotional over the thought of a ranching client having to sell out… that’s when you know his heart is really in the business. Terry Beller, of Lindsay, Neb., can tell you the last time the Sandhills and points west received a measureable rain. It matters to his bottom line, certainly, but the owner-manager of the 6,000-head Beller Feedlot talks about ranchers dealing with drought as if one of his own children were facing a major obstacle.
Date: Sep 09 2013
Blog & Premium PotentialWe suspect many cattle producers have walked into a grocery store, seen a CAB® brand filet mignon priced at $25/lb., and were tempted to call the police.
Date: Mar 18 2013
Blog & Premium PotentialMyth: Certified Angus Beef does nothing to elevate the value of the end meats. Fact: It does. And the value our brand adds is increasing.
Date: Nov 19 2012
News Release & Premium PotentialChange doesn’t have to be dramatic and sweeping to make an impact. Bill Rishel, a registered Angus breeder from North Platte, Neb., says little gains in efficiency, functionality and carcass merit all add up.
