Today’s beef consumer

Date: Mar 06 2009

Consumer Connection & NCBA Convention & News Release

An industry that aims to be consumer driven must first identify its drivers. That’s why “Defining Consumers – Emerging Expectations” was part of the Pfizer-sponsored Cattlemen’s College at the winter National Cattlemen’s Beef Association (NCBA) meeting in Phoenix, Ariz.

Beef is “good calories”

Date: Feb 11 2009

Consumer Connection & Feeding Quality Forum & News Release

Red meat is often blamed for heart disease, obesity and a host of other diet-induced conditions. But scientific journalist Gary Taubes says carbohydrates and low-fat diets may be the real culprit. He shared the results of a “12-year obsession with finding what’s real and what’s not” with cattlemen and industry representatives at a previous Feeding Quality Forum.