It’s all about the marbling, until it isn’t
Date: Oct 17 2014
About the brand & Blog & Consumer ConnectionAlthough we focus on marbling quite a lot, it’s only one of 10 Certified Angus Beef ® (CAB®) brand carcass specifications.
Category: Consumer Connection
Maternal function at Marrs Ranch
Date: Oct 08 2014
Big Thinkers & Blog & Consumer Connection & Maternal FunctionRecipients of CAB’s Commercial Commitment to Excellence award, Dan and Anna Marrs, Whitewood, S.D., were the first to admit their herd of 600 Angus females wasn’t perfect.
Quality and safety first
Date: Oct 08 2014
About the brand & Consumer Connection & News ReleaseThe Certified Angus Beef® brand goes beyond fresh beef to add value to high quality Angus cattle. Since its launch in 1978, demand for premium and further-processed items, like deli meats and frankfurters, has brought more value for producers and choices for consumers.
Less cattle, more Prime
Date: Oct 01 2014
Blog & Consumer ConnectionLess cattle = more Prime?
It doesn’t take a mathematician to think, “Something doesn’t add up.”
Chef coats and cow pastures
Date: Sep 26 2014
Blog & Consumer ConnectionDuring a busy summer, full of events both in Wooster and afar, this one to Back Creek’s Angus Farm wasn’t exactly planned.
Five star beef drives demand
Date: Sep 24 2014
Blog & Consumer ConnectionTrip Advisor scores for licensed CAB restaurants directly correlate with the amount of beef they demand. The higher the score, the more CAB the restaurant purchases.
Dr. Phil on aging
Date: Jul 01 2014
Consumer ConnectionIf you’ve ever seen our Dr. Phil Bass in person, you know it seems like he’s tapped some into some mysterious, bottomless energy source, but it turns out he’s more of specialist on beef aging.
On the safe side with quality
Date: Jun 17 2014
Cattle Markets & Consumer Connection & News ReleaseThe insurance premium in the beef business has recently gotten cheaper.
Insurance? Sure, that’s one way restaurateurs think of the premium paid for high-quality beef, because it helps ensure their customers will leave happy about their center-of-the-plate selections.
More than a taste of the beef industry
Date: May 27 2014
Blog & Consumer ConnectionNo matter where they came from, everyone had the same goal: to learn more about the beef industry so we can better serve the consumer.
Give Them What They Want
Date: May 23 2014
Blog & Consumer ConnectionIn the case of the beef consumer, we need to keep in mind what they want. We let them make their own decision as to what they need. They need food, including beef.