A “gastronaut” in town
Date: Jan 25 2016
Blog & Consumer ConnectionJeremy Umansky may have coined the term “gastronaut” himself but he fits it to a tee.
Category: Consumer Connection
Beef: the main feature
Date: Jan 15 2016
Consumer Connection & News ReleaseNot long ago, the news was sharply higher beef prices in a still-recovering economy. Industry insiders wondered how consumers would respond. Amid the talk of fewer retail features and penny-conscious shoppers, people still turned to beef. “Sometimes we all get more worried about those price points than maybe the consumer does,” said Randy Blach, CattleFax senior market analyst.
Opening eyes to the brand
Date: Jan 08 2016
Consumer Connection & News ReleaseAsking for a beverage at a restaurant, you might be shocked if the server replied, “What kind? Flavor A, Flavor B or Flavor C?”
Every number has a story: 1%
Date: Nov 30 2015
Blog & Consumer ConnectionWhat does a 1% increase in our CAB acceptance rate (or the percentage of cattle evaluated for our brand that earn the stamp) mean?
Every number has a story: 36.8 million
Date: Nov 29 2015
Blog & Consumer Connection36.8 million
That’s how many pounds of CAB product sold through our retail division in October 2015. That’s an 8.4 million pound (29.5%) increase compared to October 2014.
Every number has a story: 7 hours
Date: Nov 27 2015
Blog & Consumer Connection7 hours.
That’s how long it takes the 17,500 Certified Angus Beef brand partners around the world to sell 1 million lbs. of product.
Every number has a story: $4.52
Date: Nov 26 2015
Blog & Consumer ConnectionBut we’re up against more than just tradition as illustrated by $4.54.
That’s the 2015 year-to-date difference in the retail price per pound of turkey versus beef.
Every number has a story: 40%
Date: Nov 25 2015
Blog & Consumer ConnectionCertified Angus Beef ® (CAB®) brand marinated fajita meat led the way again, he said, growing by almost 40%.
Every number has a story: .53
Date: Nov 24 2015
Blog & Consumer Connection & ResearchDecades of data from Certified Angus Beef ® brand licensed packers show a typical pen-average fat thickness for finished cattle of 0.53 inch.
Every number has a story: 31
Date: Nov 23 2015
Blog & Consumer ConnectionAnd it’s a big job. That’s because the brand works with 31 packing plants representing 14 companies; 27 of them are in the U.S. while the remaining 4 are in Canada.