And the survey says… “Taste!”
Date: Mar 21 2013
Blog & Consumer ConnectionWe’ve long known beef is America’s favorite protein, but what makes consumers pick up that package of steaks over, say, chicken or pork?
Category: Blog
Chef math
Date: Mar 20 2013
Blog & Consumer ConnectionAs we talked over issues and challenges yesterday, I thought you might like a sneak peek into some of the math we’re up against.
Mythbuster Monday: Not just the middle that counts
Date: Mar 18 2013
Blog & Premium PotentialMyth: Certified Angus Beef does nothing to elevate the value of the end meats. Fact: It does. And the value our brand adds is increasing.
Bull buying made simple
Date: Mar 07 2013
Blog & Breeding & Cattle Markets & EPDsEarlier this week Mark told you a herd bull is a big investment, and getting more so all the time. That’s why we asked Mark for his top tips for bull buying.
Expensive bulls aren’t that expensive
Date: Mar 04 2013
Blog & Breeding & Sire SelectionI am convinced most cattlemen are way ahead of me in doing this math. Paying up for a good bull really makes sense…. and dollars and cents.
Quality improvements aren’t enough, yet
Date: Feb 28 2013
Blog & Consumer ConnectionYou may think we preach ALL THE TIME about managing to increase marbling in your cattle. We tell you how it’s a profitable goal.
Grading 101
Date: Feb 22 2013
Blog & Consumer ConnectionSure, we’ve talked about grading before but, really, can you talk too much about one of the beef industry’s most important tools?
Marketing trend begs better cattle
Date: Feb 20 2013
Blog & Cattle Markets & Grid MarketingSome day, will folks think the idea of selling cash cattle is a silly notion? Our own Mark McCully recently pointed me to this trend.
Prepping for no rain
Date: Feb 15 2013
Blog & StockmanshipOur focus is on preserving producing cows. As such, we’ve taken some pretty aggressive steps this past year.
Calving great expectations
Date: Feb 13 2013
Blog & Calving & StockmanshipChecking heifers Monday night, I wondered how deep I’ll have to cull–at least five of these 25 won’t get to graze the cool-season pastures.