Date: Jan 16 2019
Blog & Consumer Connection & SustainabilityYou don’t have to tell people who make their living from the land that treating it poorly is just bad business. Ranchers have been leading conservation efforts for generations. Yet, you’d have to have had your head in the sand to not hear something in the news about beef sustainability.
Date: Dec 12 2018
Blog & Consumer ConnectionI’m not all that fancy. I grew up wearing second-hand clothes and riding in farm trucks. My siblings and I thought the Super 8 was an upscale motel because they had a pool. Still today, I rarely find myself in a town with a five-star restaurant. So when I get the opportunity to attend an event like our Certified Angus Beef ® (CAB®) brand annual conference, I often find myself in awe. The food, the venue….the hoopla!
Date: Dec 03 2018
Blog & CAB ConnectionWhen I was a young girl, if you’d have asked me if I would be starting my career in ag communications in 10 or 15 years, I would’ve probably called you crazy for asking. A tomboy with an intuitive brain, I loved feeding cows with my dad and not much else. I wanted to know how the cow business worked and how I could make our operation better for the future.
Date: Nov 29 2018
Blog & Consumer ConnectionDate: Nov 29 2018
Blog & Consumer ConnectionThis story is part of a special three-part series celebrating the 40th anniversary of the Certified Angus Beef ® brand.
Everybody has to start somewhere.
Nestled off of old Route 66 in the Missouri Ozarks, my ancestors set out to write their own success story. From sheep and hogs to the newly-acquired Angus cattle in 1933, they knew nothing more than how to look forward.
Date: Nov 19 2018
BlogDate: Oct 28 2018
Blog & Breeding TechnologiesDate: Oct 28 2018
Blog & Cattle Feeding & Feeding Quality ForumSometimes it’s easy to see where a person is and forget where they’ve been. It’s easy to stare down the success in the here-and-now, without even a glance at their past. When I learned Gerald Timmerman won our Feeding Quality Forum Industry Achievement Award, I knew the family in generalities…for their feeding businesses spread across Nebraska and surrounding states. I knew they had some ranching and other beef industry interests.
Date: Oct 28 2018
Blog & Grid MarketingDate: Oct 28 2018
Blog & ResearchThe older I get, the more I realize perspective is important. What would be a drought in Minnesota might be a really good summer in west Texas; what is a lot of noise to one family might be an average day in our house full of kids; what might seem cheap to some would be a lifetime’s savings for another.
