In the positive sense, anticipation is pent-up excitement. Oftentimes the intensity of that is directly proportional to the length of the wait and the magnitude of what’s at stake. The emotion is often felt in cattle country, though talked about with less frequency.
Farm and ranch kids are pretty cool. This edition of Black Ink touches on what we can learn from the way they learn whether it’s mini Bud Box setup or hopping on the back of a four-wheeler – it’s about jumping straight in.
There’s a lot of good in the hard work that nobody sees. But as Miranda’s career takes her into the living rooms and ranches of cattlemen and women across the country, she sees it.
Which traditions are worth holding on to and which ones need a second look? In 2020, change and disruption have been around every corner. Things look different in our newsfeeds, but the cattle in the pasture feel the same, undisturbed by the stressors swirling around us.
Mom and Dad took care of us first in times of crisis, knowing everything else would follow. As this worldwide pandemic brings another chain reaction and disruption that seemingly came out of nowhere, I find myself struggling in this career. They say, “Hindsight is 20/20,” but when looking back on 2020, I hope it shows faith and flexibility carried us through.
There are no words that will take away the devastating slap of a market drop, the pain of a postponed bull sale or the exhausting frustration that things feel out of control. The page will eventually turn and the world will still need great beef and those who raise it.
The technology of today is rapidly advancing while also imagining what the future consumer wants. When you select for breed genetics, you’re imagining what the future of beef could look like.
We will never be able to predict exactly how the chips will fall, but if there’s a safe bet to make, it’s to keep it on marbling. It’s the ace in our hand to stack play as a sure predictor of consumer satisfaction.
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