When Beef Thanks Chicken

Date: Mar 20 2019

About the brand & Consumer Connection

U.S. retail stores sold more than 245 million pounds (lb.) of fully cooked beef last year. That might sound good until you read all of that Power of Meat survey: retailers sold seven times more ready-to-eat chicken.
Much of that was rotisserie style, and beef aims to capture a fair share with its own Beeftisserie®, introduced last fall by Golden West Food Group, of Vernon, Calif.

2018 year in review

Date: Apr 23 2018

About the brand & Grid Marketing

2018 beef cattle markets can be characterized by supply and demand. The U.S. beef cow herd remains in expansion, but slowing down. We need not fear a market more saturated with high-quality beef. Rather, we should embrace this shift, the fruit of a logical market response that will guarantee beef remains the preferred protein.

More than a logo

Date: Jan 31 2018

About the brand & Blog

I try to think back to when I first learned what the Certified Angus Beef ® brand was, where and how I came to know the meaning behind those words and iconic logo.