Category: About the brand

More than a logo

Date: Jan 31 2018

I try to think back to when I first learned what the Certified Angus Beef ® brand was, where and how I came to know the meaning behind those words and iconic logo.

News Release: CAB opts for USDA grading modernization

Date: Dec 18 2017

News Release: Lemoyne brings Canada focus to Certified Angus Beef LLC

Date: Nov 16 2017

If you have a plan, it helps to have a person in charge. That’s why CAB® recently hired Martin Lemoyne as its director of Canadian business development.

News Release: Brand the barn

Date: Nov 14 2017

To commemorate 40 years, the world’s largest and most successful brand of beef will paint that logo, the most valuable thing it owns, on 40 barns across the United States.

Sold: An auction tale worth retelling

Date: Oct 25 2017

There is something about an auction, no matter where or why, that evokes good memories of the energy at a community sale barn. I can almost taste the café’s homemade pie. The Colvin Scholarship fundraiser at our CAB annual conference was no different.

All about the beef…or is it?

Date: Oct 17 2017

“This is more than a celebration of marbling.” President John Stika said that as he kicked off the CAB brand annual conference in Nashville.

Inspiring the inspired

Date: Oct 09 2017

Turning point

Date: Sep 13 2017

This July 1 marked a turning point as I stepped back from my post as Director of Industry Information for the Certified Angus Beef ® brand.

Record Breaking Quality

Date: Aug 24 2017

For the first time ever, more than 100,000 beef carcasses were “certified” for our brand in one five-day period.

Big picture focus guides farm, CAB

Date: Aug 11 2017

Don Schiefelbein’s role on his family’s registered Angus farm near Kimball, Minn., is all about managerial and financial oversight. That’s why he’s comfortable looking out for the Certified Angus Beef ® (CAB®) brand’s future while serving as chairman of its board of directors.