2018 year in review

Date: Apr 23 2018

About the brand & Grid Marketing

2018 beef cattle markets can be characterized by supply and demand. The U.S. beef cow herd remains in expansion, but slowing down. We need not fear a market more saturated with high-quality beef. Rather, we should embrace this shift, the fruit of a logical market response that will guarantee beef remains the preferred protein.

More than a logo

Date: Jan 31 2018

About the brand & Blog

I try to think back to when I first learned what the Certified Angus Beef ® brand was, where and how I came to know the meaning behind those words and iconic logo.

Sold: An auction tale worth retelling

Date: Oct 25 2017

About the brand & Blog

There is something about an auction, no matter where or why, that evokes good memories of the energy at a community sale barn. I can almost taste the café’s homemade pie. The Colvin Scholarship fundraiser at our CAB annual conference was no different.