Even the best speakers can’t make an audience feel what it’s like on a farm. There are no words that can replace the actual experience of seeing cattle first hand—watching them roam the pasture or eat out of the feedbunk.
Myth—It’s easy for you guys to give out recommendations and say things like, “People will pay more for high quality.” You’re stuck there in your offices and we’re out here in the real world.
It seemed like fate that Emily Krueger would join the CAB team. She grew up in the brand’s hometown of Wooster, Ohio, and worked on a beef operation there. She’ll graduate from The Ohio State University this June with a BS in agricultural journalism and minors in animal science and psychology.
Jenny Gillespie, a Master’s student at Oklahoma State University (OSU), has joined the team working for the Certified Angus Beef ® (CAB®) brand as the fall 2011 Industry Information intern.
Although beef prices have been relatively high this spring and summer, many consumers and chefs are continuing to look for high-quality cuts. The Certified Angus Beef ® brand sold 70 million pounds in June, the highest volume month in the company’s 33-year history, 4.3% above the previous June and some 10 million pounds better than June 2009.
Nearly all beef scientists and connoisseurs indicate that there are three key attributes to beef palatability: tenderness, juiciness and flavor. All brought to you through marbling, but it can be complicated to get it right.
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