Every number has a story: 23%
Date: Nov 22 2015
| Blog & Consumer ConnectionTake this example that brings us today’s number: 23%. That’s how many consumers say they’ve never cooked a beef roast.
Posts by Miranda Reiman :
Every number has a story: 30%
Date: Nov 13 2015
| Blog & Fetal Programming & Gestational Nutrition“If we look at a steer from conception to consumption, approximately 30% of that steer’s lifetime is being spent in the uterus,” she says.
Every number has a story: 12 to 15 minutes
Date: Nov 12 2015
| Blog & Consumer ConnectionPerhaps today’s consumer isn’t doing this as they weigh how much beef costs. But if they are, chances are they’ll find a number like 12 or 15.
Every number has a story: $204.10
Date: Nov 03 2015
| Hot topicsToday’s number is $204.10. But I could have easily selected 36.8% or $83.88 or 16.2%. Those figures are all different ways to illustrate this truth: cattle health is important… to your bottom line, to carcass quality, to consumer perception. Yet in recent years, treatment rates in the feedyard have increased—almost doubling in some cases. Of […]
Every number has a story: 2.5 million
Date: Nov 02 2015
| Hot topicsChances are you’ve seen quite a few of these in your lifetime. Although maybe not directly, they’re usually greeted with a smile of anticipation. If you find yourself in a steakhouse on a Friday night, you probably don’t give a second thought to this little detail. But we do. Today we’re talking about 2.5 million–the […]
Every number has a story: $6.93
Date: Nov 01 2015
| Hot topicsNumbers are everywhere. Six o’clock, 1 minute 30 seconds, the 1st, 60 mph—perhaps those are a few you saw before this post published. On weekday mornings, as you head toward the pasture, you might tune into farm radio, where reporters inform you of $135/hundredweight (cwt.) fed cattle prices and a $6 Choice-Select spread. Today you […]
Following the calves: A success story in the making
Date: Oct 31 2015
| Big Thinkers & Blog & StockmanshipIt’s become a running joke in the Evert family that ranches near Brady, Neb.: The first year Virginia was at the clipboard during preg-checking time, mysteriously all the wild cows came up “open.”
Following the Calves: Everything Evert
Date: Oct 23 2015
| Big Thinkers & BlogBrandon and Virginia Evert, and their neighbors, cousins and seemingly best friends Kirk and Rachael Evert ranch together, raise kids together and generally “do life” together.
Wordless Wednesday: A picturesque pasture
Date: Oct 07 2015
| BlogIn lieu of that, I invite you to take this little trip around one of my favorite pastures, nestled along Nebraska’s Niobrara River.
Making your beef shine
Date: Oct 02 2015
| About the brand & Blog & Consumer ConnectionShe hopes the attendees leave knowing that “we sincerely appreciate what these licensees are doing to help make this brand a success.