Foundation not easily shakin’
Date: Aug 18 2016
| Big Thinkers & Blog“I’d rather lose money than give up my cows,” he says, standing among a herd he affectionately calls his “girls” as they rest in the shade.
Posts by CAB Cattle Crew :
Plan beef herd genetics on consumer desires
Date: Aug 15 2016
| Canada & Consumer Connection & News ReleaseCattlemen have focused on quality from the beginning. Their success at delivering cattle that perform for the next owner kept them in business through market ups and downs. The approach seems to work, but can it keep working in an era of relatively higher beef prices? Mark McCully, vice president of production for the Certified Angus Beef ® brand (CAB®), challenged producers at the inaugural Canadian Beef Industry Conference to consider looking at their business in reverse.
Simply innovative
Date: Jul 21 2016
| Consumer Connection & News ReleaseIf there’s an easier way to home-grill the best steaks – and the search continues at Greeley’s Colorado Premium Beef, which brought Truly Simple™ to market this year – it’s hard to imagine. But it’s easy to see why the concept featuring the Certified Angus Beef ® (CAB®) brand just won honors: First Place in Refrigerated & Frozen Foods magazine “Top 5 Best New Retail Products” contest.
Consumer trends, more than fads
Date: Jul 07 2016
| Consumer Connection & News ReleaseTrends in the food business affect people far beyond restaurant diners and retail shoppers. They reach back to the farm and ranch to shape the way food is produced, keeping consumer demand for high-quality, sustainable beef top of mind in the country.
New post at CAB seeks ever-better brand
Date: Jul 06 2016
| About the brand & News ReleaseA branded beef program that owns no cattle or beef still takes an active interest in both. That can be hard to explain, but it’s a key to understanding and improving the Certified Angus Beef ® (CAB®) brand, says Clint Walenciak, director of packing for the Ohio-based subsidiary of the American Angus Association.
No sick animals, ever
Date: Jul 06 2016
| HealthSick animals are what let a veterinarian put food on the table, right? No animals to treat, no paycheck.
That is adaptability
Date: Jun 22 2016
| Blog & WeaningWe met Jerry Hasart and I heard how Top End Farms stepped into the unknown several times throughout the years and adapted.
Footsteps worth following: An early taste of the brand
Date: Jun 15 2016
| Blog & Consumer Connection“It’s always changing, but always for the better.”
If Jeff Jones had to sum up the beef industry, say one thing about the arena he’s poured his life’s passions into, the one that’s given him even more in return, that would be it.
Footsteps worth following: More than just a job
Date: Jun 13 2016
| Blog & Consumer ConnectionMatt Kotuba can still remember the smell of meat on his father’s hands when he’d come home from work every night.
California in my rearview
Date: Jun 08 2016
| BlogTo sum it up, California was a dream