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Every number has a story: 30.1%

15 years ago, the American Angus Association’s Board of Directors set a goal. By the year 2020, they wanted to see Certified Angus Beef® brand acceptance rates at the 30% mark. Along the way, there were times that number felt completely unattainable — like in 2006,...
Yum: That buttery, beef-fat flavor

Yum: That buttery, beef-fat flavor

Yum: That buttery, beef-fat flavor By Miranda Reiman If meat scientist Daryl Tatum goes out for a “knock-your-socks-off” beef dinner, it’s going to include high levels of marbling.Given the Colorado State University professor’s expertise, he’d probably have done that...

What’s up?

Mythbuster Monday gets to the bottom of CAB’s acceptance rate hike You’ve heard this before: Often times if it seems too good to be true, it is. Like in the case of low-fat ice cream that claims the same taste as the original. (Whatever you do, don’t buy it folks. Get...