fbpx

Just a poor ol’ farmer…

Top five ways to continue to get better on the ranch I very distinctly remember the rare occasions in my childhood when mom would pack her bags, say goodbye and leave my brother, sister, dad and I home to fend for ourselves. As a vet tech in town, she would head back...

Beef demand demands taste

If it’s been said once, it’s been said a thousand times: People eat beef because it tastes great.  We know that beef is an important part of a healthy, nutrient rich diet. But the fact of the matter is, we’re willing to pay more (130% more than...
Four ways to marry implants and quality goals

Four ways to marry implants and quality goals

Four ways to marry implants and quality goals  by Miranda Reiman In a perfect world, cattle growth promotants would improve increase marbling, too. Short of that, feeders can strike a balance between grade and gain, implant and marbling levels. Here are four of the...
The genetic effect

The genetic effect

The genetic effectOver time, selection for beef quality makes a difference By Miranda Reiman Genetic change in the cattle business is a slow and steady process, but evidence shows it’s happening, and that it’s positive for beef quality.A recent research review notes,...
Getting a handle on beef flavor

Getting a handle on beef flavor

Getting a handle on beef flavor$200,000 from multiple sources awarded for beef marbling research  by Miranda Reiman Any good business manager knows success lies in repeat customers. The beef industry follows that model and annually invests millions of dollars in...