Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Showing Up, Every Day
Thirty-five thousand cattle may fill these pens, but it’s the Gabel family who set the tone for each day. Steve and Audrey persistently create a people-first culture, echoed by their son Case and daughter Christie, who work alongside them in the yard office. The Gabel’s drive to effectively hit the high-quality beef target earned Magnum Feedyard the CAB 2023 Feedyard Commitment to Excellence award.
From the Ground Up
Benoit Angus Ranch, a seedstock operation that markets more than 150 bulls annually, is a multi-generation family business with sons Doug and Chad now heavily involved. Focused on serving the commercial cattleman, the Benoits built a reputation for high-quality cattle that perform on the ranch, in the feedyard and on the rail. With always-improving cattle to support that renown, and the will to back it up, Benoit Angus Ranch earned the CAB 2023 Seedstock Commitment to Excellence Award.
Future Focused Business
Pilot partners in CAB’s Ranch to Table program, these North Dakota ranch families took some of the market volatility into their own hands in April 2022. Their leap of faith provides high-quality beef options for their communities and diversifies their income. Now they sell their finished cattle, as well as those of their customers, through Dakota Angus, a direct-to-consumer beef business.
Consumer Connection
The cattle calling
Telling their story to the cattle curious was awkward at first for John and Gaye Pfeiffer. Their dedication to teaching and connecting with those further down the supply chain earned them the 2021 CAB Ambassador Award.
CAB Connection: Select value under pressure
As we look at demand for Select beef, it’s important to realize supplies have dramatically decreased. Price and volume are the two drivers that define demand.
CAB Connection: 2020 hindsight
The cattle business year in review is painted primarily with COVID-19 irregularities. A year ago few could have imagined the more widespread and lasting pandemic impacts that lay in wait.
Research Drivers
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