No business in the DNA business?
From comments at Pfizer’s Cattlemen’s College…
to Cattlemen’s College lunch..
to our trade show display…
and our media event…
GeneMax was all over the place!
And if you were home—like me and Steve (we both happened to be caring for babies, some bovine) following along on Twitter—you probably still noticed that GeneMax was a news item.
And if you missed all that, you can get up-to-speed by catching the post-convention coverage by the likes of Agriclture.com (New DNA technology for your beef herd) and Brownfield Ag Network (CAB unveils GeneMax).
But all of this DNA talk has led a few to buy into this notion:
Myth–CAB has no business being in the DNA business.
Fact–Our core mission is to grow the demand for registered Angus cattle. We do this by providing a time-tested, super yummy product to consumers across the globe. The only way we can continue to do that is by having more of that product to sell.
You’ve heard us say it before, but I’ll say it again: Marbling is the number one reason cattle fail to meet the brand specifications. (For us, that means less product. For you, that means fewer premiums.) It’s a losing deal for all of us.
The company doesn’t own any cattle. The only way we can increase that supply is by giving cattlemen tools to help them improve the marbling in their herds. We’ve got the breakeven calculators, the Best Practices Manual, research, research and more research. This is just one more tool.
We hope you’re as pumped about this new venture as we are.
So now that it’s officially here, launched and ready for use, do you have any questions? Any DNA-related myths we can bust?
May your bottom line be filled with black ink,
~Miranda
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