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2022 Feeding Quality Forum


The 17th annual Feeding Quality Forum in Kansas City brought leading beef experts to the stage to look at the current demands in the beef marketplace.

Below you’ll find links to speaker slides and news coverage following the event.

Industry Achievement Award

Randy Blach, CattleFax CEO

Always focused on the data and how it can deliver solutions, the decades of work earned Randy Blach a second-nature understanding of the market and all that affects it. Intuition, experience and a growing database gave him the tools to show producers what the market demands. Their bottom line consistently guides his company and personal mission to help beef producers remain profitable, doing what they do best.

That kind of servant leadership earned Blach the 2022 Certified Angus Beef Industry Achievement Award.

2022 Session Coverage

Dan Basse

Global Market Overview

Dan Basse, AgResource Company

The global marketplace is as dynamic and volatile as ever. Get a bigger vantage point on the commodity and financial markets around the world to help prepare for changes and guide your risk management strategy.

Ryan Turner

Making Risk Management Relevant

Ryan Turner, StoneX Group

Markets and input costs can feel erratic. Whether you’re in the cattle feeding business or merchandise your own feeder cattle off the ranch, risk management is perhaps a more important part of your business than ever before. But it’s not a one-size-fits-all strategy.

Brian Bertelsen

The Impact of Quality on Grid Marketing

Brian Bertelsen, U.S. Premium Beef

Capturing large premiums on a value-based grid is no accident. Brian Bertelsen shared what has value and discussed some strategies to achieve larger rewards. He also showed recent improvements in quality grading within the industry and explained why premiums in the marketplace are actually larger with the increase in quality.

Anne-Marie Roerink

Power Of Meat

Anne-Marie Roerink, 210 Analytics

Success at the meat case defines a grocery store’s overall performance. Anne-Marie Roerink shared consumer spending habits, attitudes and expectations of the meat department. During dinner, she shared details of what encourages consumers to go from just shopping to purchasing, and dove deep into beef perceptions.

Bruce Cobb and Abram Babcock

Securing Beef Demand

Bruce Cobb, Certified Angus Beef, and Abram Babcock, Adams Land and Cattle

As consumer demands shift, so do producer priorities. Certified Angus Beef shared its plans to better serve its partners and continue driving demand for registered Angus cattle back to cattlemen. Then Abram Babcock from Adams Land and Cattle talked about the work currently happening at the feedyard to collect and measure emissions.

Jeff Heldt

Exploring New Control Methods for Liver Abscesses

Jeff Heldt, Micronutrients

Liver abscesses continue to take a toll on the industry. Discussion often centers around causes and control methods, leading to debate on traditional treatment measures. Jeff Heldt explored new research and innovations to address one of the industry’s most costly issues.

Brian VanDer Ley, Miles Theurer, Kelli Retallick-Riley

Improving Feedyard Mortality Rates

Brian Vander Ley, Miles Theurer, and Kelli Retallick-Riley

The rising mortality rates at feedyards raise concerns for the best prevention strategies. There’s been much improvement in the industry, but the data points to increased death issues and finding solutions is challenging. This panel shared ongoing research addressing fed cattle deaths occurring late in the feeding period to save more animals and your ROI.

Ty Lawrence

What’s the Status of Beef x Dairy?

Ty Lawrence, West Texas A&M

Beef x Dairy cattle are a popular topic among cattlemen. While these cattle aren’t new, they present implications on quality and feedyard performance. What’s the outlook for these cattle and how much market share will they have? Ty Lawrence shared the current landscape and challenges of raising Beef x Dairy calves.

rancher FQF panel

Winning with Feeder Calf Marketing

Troy Marshall, Don Graham, and Greg Foote

Moderated by Paul Dykstra, Certified Angus Beef

You’ve work hard to raise cattle to a higher standard—make sure you’re getting paid for it. The evolving landscape of customer demands signal new approaches for marketing feeder calves. Whether that’s pursuing process verified programs (PVP) to capitalize on specific management claims, retaining ownership or building a resume to merchandise superior performance and carcass genetics, this panel shared insight about the most effective concepts.

Find coverage from past Feeding Quality Forum events:

2018  |  2019  |  2020  |  2021