The Bradley family has never been one to take the path of least resistance. That spirit was first illustrated when Minnie Lou (Ottinger) Bradley, family matriarch, headed to Oklahoma State University as the first female animal science student and member of the livestock judging team.
A steak sizzling on the grill is to a consumer what a cash register cha-ching is to a grocer. Despite economic conditions, those sweet sensations were in the air this summer as demand for high-quality beef cuts picked up for the world’s largest branded beef program.
When you walk into a grocery store, you’re surrounded by choices of several branded beef lines. That’s a relatively new development, promising better beef, and it’s most apparent in just the past 10 years.
Children starting school are a lot like calves getting weaned. Each individual is different. For some, the experience is more stressful than for others, but careful preparation by their caretakers can help make the whole experience much more productive.
A decade after retiring as executive director of the world’s premiere branded beef company, Louis M. “Mick” Colvin’s dedication to leadership in the beef industry is unwavering. College juniors and seniors who share Colvin’s passion for the beef industry are encouraged to apply for the $9,000 in scholarships sponsored by Certified Angus Beef LLC (CAB) and the Colvin Scholarship fund.
Producers aiming for high-quality beef, take note: starch is a key at every step in the life of cattle. A recent study from the University of Illinois shows the level of starch in both growing and finishing diets can affect overall performance and final carcass merit.
Jackie Eager, a senior at the University of Florida, is an Industry Information intern with Certified Angus Beef LLC (CAB) for fall 2009. Eager is an agricultural communication and leadership development student, with a concentration in meat science.
Mason Fleenor may squint a little when checking pens, but he certainly sees 20/20 when it comes to selecting top-quality cattle. The Iowa seedstock producer and manager of GG Genetics feedlot picked out 41 of his own steers to win the northeast region’s AngusSource® Carcass Challenge (ASCC) second quarter title for 2009, with 90.2% qualifying for the Certified Angus Beef ® (CAB®) brand or USDA Prime.
Any good business manager knows success lies in repeat customers. The beef industry follows that model and annually invests millions of dollars in research to help ensure satisfied consumers.
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