The average cattle feeder wants to be rewarded for above-average beef quality, and many have turned to some type of value-based “grid” marketing to earn premiums.
CAB does that at its annual conference in the fall, but first the brand must choose from a worthy field of partners along the supply chain. Nominations for these honors are open through March 31.
While the cattle market fell from record highs in 2014 in a steep dive to last fall’s low, the relative demand for quality and premium bids for Angus calves fared better.
Prices have eased, but a 10-year uptrend in beef quality from U.S. grain-fed cattle remains in place. That’s partly because lower quality beef has sold at a widening discount to average quality, says a beef cattle specialist with the Certified Angus Beef ® (CAB®) brand.
The beef market tells you what it wants. You just have to pay attention. “We know there are signals out there in the marketplace for quality. As you move further away from the end product, we know those signals are…not quite as distinct,” said Mark McCully, Certified Angus Beef LLC (CAB) at the 2016 Angus Convention in Indianapolis in November.
Angus bull buyers paid record-high prices in 2015. The calves from those sires are going to market now, and breeders should be helping their customers get the most out of the investment. That was the message from three panelists at the 2016 Angus Convention in Indianapolis, Ind., Nov. 4-7.
Thirty-eight years after the Certified Angus Beef ® (CAB®) brand’s first sale drew so much press that USDA canceled what it had just approved, the brand was honored with the Don L. Good Impact Award from Kansas State University (K-State).
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