The American farmer meets African agriculture

Date: Oct 19 2011

Blog

“What do you do with all your maize, Mr. Jeff?” “Well, we feed it to our cattle,” the American farmer replied. All 16 students erupted with laughter, clicking their tongues in disapproval. “To your cows? You feed all your maize to your cows?! But then what do you eat?” The idea of “sweet corn” for humans and […]

Partners in Mexico; partners in progress

Date: Oct 18 2011

Blog

The export market is growing, and Mexico is a huge importer of U.S. beef.  It is important to them, and to us, that we communicate the design, implementation, feeding, and merchandising of Certified Angus Beef.

Got it or not–it matters!

Date: Oct 17 2011

Blog

Panelists were asked to quantify the presence of specific flavors such as “meaty, brothy” or other descriptors. They also gave ratings on tenderness, juiciness and the overall sensory experience.

Knock on wood

Date: Oct 14 2011

Blog & Lactation & Weaning

In his blog, Steve recaps what is taking place on his own operation and encourages readers to aim for profit, target the brand and keep building tomorrow together.

Ignorance is bliss

Date: Oct 11 2011

Blog

As first generation cattlemen, Cooper and Katie admitted they had a lot to learn when they started 16 years ago. Like many of their neighbors in the South, they were running a typical southern-cross herd, selling loads thorough private treaty.

One-track minds?

Date: Oct 10 2011

Blog

The number one reason that cattle don’t qualify for Certified Angus Beef ® is insufficient marbling. We want producers who aim for our brand to be profitable. We know that not only includes a focus on the end product, but also on things like reproduction and growth.

Happy cattle, happy consumers

Date: Oct 06 2011

Blog & Hot topics

When you look at the personnel mix, most ranches and feedlots blend several different generations into one, so that creates some challenges. How can you make the cattle and your personnel happy and trickle that attitude down the line?

Done, but with errors

Date: Oct 04 2011

Blog

To quote the Kansas motto: To the stars through difficulties.  As we get older, we’ll keep trying to reduce what can possibly go wrong, but there will always be something.

In this economy

Date: Oct 03 2011

Blog & Research

Fact—People want value. And it seems they know the difference between buying something cheaper and spending a little more for something that’s a whole lot better. That philosophy carries over to consumer meat purchases.

Beef producers have patience

Date: Sep 30 2011

Blog

If you want to make genetic change it literally takes years to see the full results if you consider things like retaining heifers and stacking genetics.