“What do you do with all your maize, Mr. Jeff?” “Well, we feed it to our cattle,” the American farmer replied. All 16 students erupted with laughter, clicking their tongues in disapproval. “To your cows? You feed all your maize to your cows?! But then what do you eat?” The idea of “sweet corn” for humans and […]
The export market is growing, and Mexico is a huge importer of U.S. beef. It is important to them, and to us, that we communicate the design, implementation, feeding, and merchandising of Certified Angus Beef.
Panelists were asked to quantify the presence of specific flavors such as “meaty, brothy” or other descriptors. They also gave ratings on tenderness, juiciness and the overall sensory experience.
In his blog, Steve recaps what is taking place on his own operation and encourages readers to aim for profit, target the brand and keep building tomorrow together.
As first generation cattlemen, Cooper and Katie admitted they had a lot to learn when they started 16 years ago. Like many of their neighbors in the South, they were running a typical southern-cross herd, selling loads thorough private treaty.
The number one reason that cattle don’t qualify for Certified Angus Beef ® is insufficient marbling. We want producers who aim for our brand to be profitable. We know that not only includes a focus on the end product, but also on things like reproduction and growth.
When you look at the personnel mix, most ranches and feedlots blend several different generations into one, so that creates some challenges. How can you make the cattle and your personnel happy and trickle that attitude down the line?
To quote the Kansas motto: To the stars through difficulties. As we get older, we’ll keep trying to reduce what can possibly go wrong, but there will always be something.
Fact—People want value. And it seems they know the difference between buying something cheaper and spending a little more for something that’s a whole lot better. That philosophy carries over to consumer meat purchases.
If you want to make genetic change it literally takes years to see the full results if you consider things like retaining heifers and stacking genetics.
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