The 1st grade approach
Date: Jun 22 2018
Blog & Consumer ConnectionWe want people to leave saying, “Wow. I didn’t realize the relevance this brand has to my business.” We want them to leave knowing how high-quality beef can boost their bottom line.
Category: Blog
From the beginning
Date: Jun 13 2018
Blog & Consumer ConnectionIn late April, a few CAB staffers (including me) and 40 chefs gathered in the Amarillo area of Texas for CAB Chef Tour. It’s an impressive affair, one where our education team goes above and beyond.
The Kansas coincidence
Date: Jun 08 2018
BlogDriving from Kansas to Ohio, farmland stretches out to the north and south of Interstate 70. Rolling hills that remind me of home soon begin to climb higher, and trees grow thicker alongside streams.
Living their story
Date: Jun 01 2018
Big Thinkers & Black Ink & BlogMeet Lucile: She’s 96 and flies a Beechcraft. Then there’s her son Bob, who started digging up dinosaur bones on their ranch as a relaxing hobby. Bob’s son Grant fly fishes in Alaska.
Keeping after it
Date: May 25 2018
Black Ink & BlogStill, I try not to get too confident. I know as quickly as all the things can go right, they can turn for the worse.
Beef chain in the backyard
Date: May 21 2018
Blog & Consumer ConnectionI’m in the passenger seat of a Ford pickup backed up to a large animal veterinarian’s practice. I’m in a border town of Wyoming and Idaho about to unload a horse off a trailer. I’m with Jim Benedict and it’s an adventure, because that just seems to be his life.
Catching up on those quality records
Date: May 18 2018
Black Ink & BlogIt doesn’t sound like a busy salebarn café or have the same ambience as a back table at the farm supply, but I’d argue that our weekly supply team conference calls are a CAB version of a coffee klatch.
A heritage of quality
Date: May 16 2018
Big Thinkers & BlogThe first thing we talked about was how dry the winter had been. It was mid-April and the Kansas prairie didn’t look a day after January.
What the dairy farm taught me about quality beef
Date: May 11 2018
BlogWhether it is beef or dairy, the producers care about attaining a high level of quality and that requires a high level of management.
Tall tales and high standards
Date: May 08 2018
Big Thinkers & BlogI’ve always been a big fan of good stories – tales of great adventure and overcoming adversity. The type of stories with characters who throw out the rulebook and make one of their own. Minnie Lou and daughter Mary Lou Bradley, along with Mary Lou’s husband James Henderson are those type of people.