Date: Jul 16 2012
About the brand & Blog & Consumer ConnectionEasy ways to make conversation with anybody in agriculture: 1-Talk weather. 2-Talk prices.
It seems everybody knows those rules, so when I’m traveling and visit with fellow ag business folks the conversation usually starts out on one of those two notes.
Date: Jul 02 2012
About the brand & BlogMyth: If the USDA number for black-hided (A-stamped) cattle in the harvest mix is 62.9% and bull surveys show more than 70% Angus bull usage, then somebody’s doing some bad math.
Date: Jun 11 2012
About the brand & Blog & Consumer ConnectionMyth: In beef production, the terms “natural” and “organic” are interchangeable. Fact: They’re not the same.
Date: Jun 04 2012
About the brand & News ReleaseA full-time, professional cattleman provides the critical connection between the Certified Angus Beef (CAB) brand, its 30,000 producer-members of the American Angus Association and their thousands of customers. Arlen Sawyer, chairman of the CAB board of directors, fills that bill this year.
Date: Apr 30 2012
About the brand & BlogToday’s myth: That good lookin’ black calf does all the talking for the Black Ink team. The truth is, everything we do is a team effort.
Date: Mar 09 2012
About the brand & News ReleaseThe CAB Annual Conference golf outing and auction raise these Colvin Scholarship funds. Top undergraduate and graduate recipients win all-expense-paid trips to the 2012 Annual Conference in White Sulfur Springs, W. Va., where they can interact with leaders throughout the production, packing, retail and food service industries.
Date: Mar 08 2012
About the brand & News Release & ResearchEven the best speakers can’t make an audience feel what it’s like on a farm. There are no words that can replace the actual experience of seeing cattle first hand—watching them roam the pasture or eat out of the feedbunk.
Date: Feb 20 2012
About the brand & BlogMyth: CAB is a logo you see in the grocery store that works entirely on the demand/consumer side of the beef production chain.
Date: Feb 13 2012
About the brand & BlogMyth—It’s easy for you guys to give out recommendations and say things like, “People will pay more for high quality.” You’re stuck there in your offices and we’re out here in the real world.
Date: Jan 23 2012
About the brand & News ReleaseIt seemed like fate that Emily Krueger would join the CAB team. She grew up in the brand’s hometown of Wooster, Ohio, and worked on a beef operation there. She’ll graduate from The Ohio State University this June with a BS in agricultural journalism and minors in animal science and psychology.
