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Posts by CAB Cattle Crew :

Call the cattle ‘Hoover’

Date: Mar 02 2018

| Big Thinkers & Blog

We were sitting in her parked truck, next to the old house where her grandfather was raised, cattle to our left and behind us. “Just call the cattle ‘Hoover’,” Landi Livingston said matter-of-factly.

More than a logo

Date: Jan 31 2018

| About the brand & Blog

I try to think back to when I first learned what the Certified Angus Beef ® brand was, where and how I came to know the meaning behind those words and iconic logo.

Answers out the window

Date: Jan 22 2018

| Big Thinkers & Blog

I expected a typical interview. If I’m being honest, maybe even a rushed one. I’d called Jordan Willis on the fly just a week earlier, asked him if I could snag an early morning on his Wyoming ranch.

Words two live by

Date: Jan 10 2018

| Big Thinkers & Blog

“That was probably it,” my gut tells me as I drive past a charming farm house lining a dirt road on the outskirts of Spearman, Texas. I dial the first 8-0-6 number in my recent call list, not sure which brother will be on the other end of the line.

‘Worth the squeeze’

Date: Jan 05 2018

| Blog

A quick google search may reveal if a family I’m preparing to interview has been written about before, but it doesn’t tell me about their experience with the journalist.

C-A-BOOYAH!

Date: Jan 03 2018

| Blog & Consumer Connection

It’s the Saturday evening after Thanksgiving and already several homes and businesses in Frisco, Texas, are adorned with Christmas lights.

Seven in ’17

Date: Dec 20 2017

| Blog

So as we tip our hats to 2017 – a year of tragedy and triumph, of rebuilding and reevaluating what’s most important – here’s a look back at your favorite stories we’ve told.