Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Jett Stream to Prime
In the Oklahoma Panhandle, four generations built a herd defined not by the odds against it, but by standards never lowered. That commitment drove decades of genetic and management improvements, taking Jett Ranch from struggling to reach Prime to more than 70% Prime today, and earned the ranch the 2026 CAB Commercial Commitment to Excellence award.
Nebraska Feedyard Recognized for Excellence
Motivation starts the feed truck before sunrise, keeps going through adversity and drives pursuit of the next goal.
It has more than fueled daily routines for Terry Beller. It’s helped his family and crew build the multigenerational Beller Feedlot into one long-known for customer service and high-quality beef.
Doing It Better
James Coffey’s roots in Angus cattle run deep, from his great-great-grandfather’s 1928 American Angus Association membership to the Pathfinder cows at Branch View Angus. Since returning to the family farm in the 1990s, Coffey has pushed the operation forward through better genetics, technology, management and customer service. This drive earned Branch View Angus the 2026 Certified Angus Beef Seedstock Commitment to Excellence award.
Consumer Connection
Eye on the Target
Regardless of a producer’s goal, each genetic decision takes you a step closer or further from achieving it. Targeting the Brand is a tool for cattlemen pursuing quality gains, helping commercial producers know and best leverage the value of their Angus cattle on sale day.
Defining the Margins of Quality
Driven by genetic selection and improved management, carcass quality has advanced significantly, most notably through more marbling. Yet, with nearly two-thirds of Angus-type carcasses falling short of brand standards, understanding why is critical to balance the economic incentives of added weight against CAB® product size and consistency requirements.
Brand Production Beyond Borders
Domestic or international, the objective has remained clear over the years: to access additional CAB® carcasses to support growing domestic and international demand, without compromising product quality and consistency, brand integrity, and value to Association members.
Research Drivers
Throwing shade on your herd
Throwing shade on your herd It pays to do something about heat stress by Morgan Boecker March 2021 The last anyone knew, heat stress cost the U.S beef industry $369 million a year – but much has changed since the 2003 study. That’s why a Colorado State University...
Like fine wine, premium beef is better with age
Dry aging beef is a process that is centuries old and consistently growing in popularity. Dry-aged beef is more tender, providing consumers an enriched eating experience.
Avoiding the storm
The health of an animal is important at every level of production. Researchers have found a way to select cattle for disease-resistant genetics and strong immune systems.