Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Angus done different
A passion and an entrepreneurial spirit started CK Cattle in Alabama. The Madaris’s were chasing a fantasy but now support three households through their Angus seedstock business.
Of cattle care and human flourishing
Dr. Bob Smith, or “Doc Bob,” is the kind of man that looks to others’ success before his own. One that endeavors to be a life-long learner and shares that knowledge with anyone it’ll help. He’s also our 2021 Industry Achievement Award recipient.
Where value comes from
How cattle are fed matters, but much of their potential for grid success is already set before cattle even set hoof in the yard. Cow-calf producers are the designers of the raw material.
Consumer Connection
The winding road to Prime
Steakhouse Prime Cincinnati is a bustling fine-dining experience, but it didn’t start out like that when Executive Chef Shawn Heine was hired. So he took on the challenge of revamping the menu to include Certified Angus Beef.
The stories that barn could tell
Every barn means something to the people who spend so much of their lives in it, but it takes sharing those moments with the rest of the world. Sheltering Generations does that and gives back to rural communities.
Sharing stories, tools, facts to spur beef sales
Cattlemen played a significant role at the 2019 Certified Angus Beef ® brand’s annual conference in September. 700+ people from packer and processor to restaurateur and retailer gathered for celebration, education and new relationships.
Research Drivers
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