Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
The Cattle Market Teacher
Part intuition, part learned experience and a growing database gave Randy Blach the tools to communicate to producers what the market demands. The bottom line is consistently front and center, his mission is to keep more cattlemen and women on the land, doing what they do best.
The Cattle Contribution
Rotationally grazing cattle is one of the best ways to manage the Prairie Pothole Region for waterfowl, for other ground nesting birds, for the general public, and for ranchers themselves, says Tanner Gue, a Ducks Unlimited biologist.
Focus Under the Hide
From the bulls they buy, the cows they cull and the grass their cattle graze, each decision is evaluated based on how it affects the ranch’s economics, the land and family. This management style earned the Niznik family the Certified Angus Beef 2021 Canadian Commitment to Excellence award.
Consumer Connection
From barn painting to Rural Relief
The barn painting initiative started as a public relations project, but it quickly turned into more than brand logos scattered throughout the country. Sheltering Generations – The American Barn features 40 dedicated Angus producers, and all proceeds from book sales go toward the CAB Rural Relief Fund, aiding ranch families during natural disasters.
Certified Angus Beef ® launches new consumer loyalty program
The CAB brand has launched the Steakholder Rewards™, a consumer loyalty program where members earn points for their involvement with CAB. Research shows loyalty programs drive demand for the brand’s beef.
Where there’s smoke, there’s family
As the oldest barbecue establishment in Texas, Black’s Barbecue must be doing something right. They peg their success on a combination of family, quality beef and customer service.
Research Drivers
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