Sharing the brand’s news
I feel your pain.
A photo, while it “paints a thousand words,” can sometimes pale in comparison to the actual experience.
You see, when it comes to one of my jobs here at CAB, I’m often the one left staring at a picture, exclaiming, “I wish I had been there!”
I’m sure you already know about the American Angus Association’s Angus Journal, but did you know about Brand News? Inside each monthly edition of the Journal, I get to share with readers what the Certified Angus Beef ® brand has been up to for the last 30 days.
Stories are short, details are shared and our hope is that you walk away having a better understanding of who we are and what we do.
Because if you’ve never heard someone say CAB is diverse, allow me to be the first to tell you. Our staff alone consists of culinary masters, event planners, writers, designers and even a meat scientist or two. Those and many others work with partners around the world and in your backyard to share the brand and the quality message. There are ranchers and chefs, radio DJs and meat cutters, television personalities, food bloggers, and plenty of black cattle.
They’re all on common ground in this section, a concise, one-stop shop to get you caught up on everything CAB.
Be warned, if you’re like me, it may leave you wishing you were in attendance – especially when there’s great steak involved.
Be sure to check out the next edition of Brand News in the May edition of the Angus Journal or find past issues here.
Thanks for allowing me to tell your story,
Laura
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From Decline to Dominance
Initiated from a simple yet visionary idea, and pursued through the grit and tenacity of Angus breeders seeking a better future for the breed and Association members, it’s no accident that Certified Angus Beef is where it is today.
Smitty’s Service on CAB Board
Lamb continues to find himself struck by just how far-reaching the Angus breed has become. The brand’s growing demand and rising prime carcasses left a strong impression. He hopes everyone recognizes the vital connection built between consumers and Angus producers. Humbled by the opportunity to serve, Lamb reflects on his time as chairman with gratitude.
Success, Despite Challenges
Today’s market is complex and competitive. The collective effort of stakeholders across the supply chain positions Certified Angus Beef to meet the record demand for premium beef moving forward. Signals across the beef industry are clear and Angus farmers and ranchers seeking high-quality genetics that deliver premium beef are producing a product in high demand.