More in common than just location
CAB has a close connection with Kansas State University. Our Supply Development office shares a zip code with the university. If you’re in Manhattan and you happen to pull up to the limestone estate that was the first president of K-State’s home, you’ll find our office in the former stable.
Of course we’ve had many a summer intern and student worker who claim Wildcat allegiance, and that’s not counting our full-time employees (Steve, Gary, Larry—just to name a few). That’s not to say a Jackrabbit or Ram or Sooner won’t get hired, but purple would be a popular color among the staff on our team.
That said, I’m talking about K-State for a completely different reason today. We have a group of K-State students we’ve been proud to get to know over the years and we thought you might like to get acquainted, too.
When a local retailer started carrying the Certified Angus Beef® brand, we called on this group to help hand out samples to grocery shoppers. When 400 Angus breeders from across the U.S. descended on Fink Beef Genetics, located just north of Manhattan, for the National Angus Conference and Tour we called on these gals to help serve the masses. (And I heard some folks say they must have set a new record for getting that many people fed in a matter of minutes.)
Who are they? The 70+ member-strong K-State Collegiate Cattlewomen. Nationally, there are chapters all over the map, from Florida to Pennsylvania to North Dakota. But we’re shining our spotlight on this particular chapter because they’re always eager to help us out when we need a few hands.
Stay tuned. We’ve dubbed the next few weeks as “Wildcat Wednesdays” as you get to know more — via their guest blog posts — about this group and what they do on behalf of beef producers everywhere.
We’re happy to have them alongside us on Team Beef!
May your bottom line be filled with black ink,
Miranda
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Smitty’s Service on CAB Board
Lamb continues to find himself struck by just how far-reaching the Angus breed has become. The brand’s growing demand and rising prime carcasses left a strong impression. He hopes everyone recognizes the vital connection built between consumers and Angus producers. Humbled by the opportunity to serve, Lamb reflects on his time as chairman with gratitude.
Success, Despite Challenges
Today’s market is complex and competitive. The collective effort of stakeholders across the supply chain positions Certified Angus Beef to meet the record demand for premium beef moving forward. Signals across the beef industry are clear and Angus farmers and ranchers seeking high-quality genetics that deliver premium beef are producing a product in high demand.
Keep the Supply Coming
A record-high 800 registrants from 17 countries gathered in Austin, Texas, to learn more about CAB, become inspired by the culinary work of chefs and pitmasters, and celebrate sales and production success. But at the forefront: supply and demand, a reflection of the chaotic past year, and preparing for what’s ahead.