The people of Performance Food Service (PFS) journeyed to farm country to learn more about ranchers who raise high-quality beef for the Certified Angus Beef ® (CAB®) brand. The event marked the company’s 25th year as a licensed CAB distributor.
Education is part of beef promotion and sales. That’s as true within the beef industry as it is in selling beef to consumers. Any of the 37 meat technical and sales professionals from Buckhead Beef Atlanta who came to Kensington Cattle Company, near Woodbury, Ga., for a ranch field day this spring would surely agree.
It’s a pretty well recognized fact: if you want grid premiums, your cattle have to be better than average. Most people don’t sell on a value-based system unless they have reasons to believe their herd genetics and management will result in high-quality beef. But even among ranchers who sell on a grid, the plant average factor—part of the formula used to derive grid pricing—is not as well understood.
As cash cattle prices shot up to record highs in March and the futures markets showed incredible strength, consumers were asked to pay record prices for beef. Shaking off worries about the economy, they responded positively. Ground beef and cuts from the chuck and round led the increase, but middle-meat steaks moved higher, too. Faced with record high prices for the most expensive cuts, more consumers opted to ensure the eating experience by turning to the Certified Angus Beef ® (CAB®) brand.
Good stocker operators think about how to make their cattle better for the next segment in the beef business. Many of them gathered at the Backgrounding for Quality field day near Hamilton, Kan., last month to learn more about what feeders want and how to get there.
Cattle health matters at every segment, but it could be the single biggest profit determinant for the stocker phase. Mitch Blanding, senior veterinarian with Pfizer Animal Health, and rancher Mike Collinge shared tips for managing health at last month’s “Backgrounding for Quality” field day on the ranch near Hamilton, Kan.
Sky-high corn prices don’t typically outline “exciting opportunities” in the cattle business, but one economist says those in the stocker business can benefit from high feed costs by focusing on available forage.
Certified Angus Beef LLC (CAB) President John Stika sent a letter to USDA Secretary Tom Vilsack in late March to explain the branded beef company’s stand against current wording in rule changes proposed by the Grain Inspection Packers & Stockyards Administration (GIPSA).
There’s no rigid job description for Chairman, Certified Angus Beef LLC (CAB) Board of Directors. But the elected, voluntary position entails a lot of responsibility, and those who excel at the job tend to redefine it with passion and energy.
Consumer demand for high-quality beef has been on the rise, and so have cattle prices. A more secure future for ranching points toward quality, but what does it take to get there? This month Certified Angus Beef LLC (CAB) teamed up with Purina Land O’Lakes, Pfizer, Oklahoma State University and the Oklahoma Angus Association to bring Sooner beef producers a series on “Managing for Success.”
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