“Bring it!” Maybe those weren’t his exact words, but that was Dick Hollman’s attitude when he heard about the plan for a breed cook-off of sorts set to take place at the following year’s Nebraska Cattlemen’s Classic.
I whole-heartedly know the effort is worth my physical and emotional investment, though I might never see a balance sheet that quantifies a return on investment (ROI).
You have to eat it. That’s really the only way to know if a steak is going to be good or not. So it is with all “experience goods.” Wine and beauty products are other examples.
Adding value. Consumer confidence. Growing demand. Those are popular (and thus often overused) phrases, but they are central to what we do here at CAB.
Not long ago, the news was sharply higher beef prices in a still-recovering economy. Industry insiders wondered how consumers would respond. Amid the talk of fewer retail features and penny-conscious shoppers, people still turned to beef. “Sometimes we all get more worried about those price points than maybe the consumer does,” said Randy Blach, CattleFax senior market analyst.
That’s how many pounds of CAB product sold through our retail division in October 2015. That’s an 8.4 million pound (29.5%) increase compared to October 2014.
That’s how long it takes the 17,500 Certified Angus Beef brand partners around the world to sell 1 million lbs. of product.
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