Black-hided. It’s the initial requirement for more than 80 beef brands certified by USDA.
That also means it’s the first limiting factor for supply of programs like the largest and longest-running of those: the Certified Angus Beef® (CAB®) brand.
Cinch up that seatbelt. This cattle market madness is only going to get more dramatic. You may think you’ve been on a rollercoaster ride, but Derrell Peel, Oklahoma State University (OSU) ag economist, shared data at a recent field day that could wow the most seasoned thrill seeker.
Charting a course in the beef industry means acting on market signals and being ready for the reactions to those actions. “The message of consumer demand is more complicated than it has ever been,” John Stika said at the Kansas State University Cattlemen’s Day earlier this month.
In most investment situations, you get a chance to evaluate the risk and rewards, do some research and make an informed decision. But when cattle pass through the sale barn in 30-second intervals, it’s not always easy for buyers to base decisions on anything more than appearance.
In fact, certification rates have been steadily improving since the first of the year to reach 25.2%. Just in one week, the jump accounted for an additional 5,000 head compared to the week before.
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