A heritage of quality
Date: May 16 2018
Big Thinkers & BlogThe first thing we talked about was how dry the winter had been. It was mid-April and the Kansas prairie didn’t look a day after January.
Category: Blog
What the dairy farm taught me about quality beef
Date: May 11 2018
BlogWhether it is beef or dairy, the producers care about attaining a high level of quality and that requires a high level of management.
Tall tales and high standards
Date: May 08 2018
Big Thinkers & BlogI’ve always been a big fan of good stories – tales of great adventure and overcoming adversity. The type of stories with characters who throw out the rulebook and make one of their own. Minnie Lou and daughter Mary Lou Bradley, along with Mary Lou’s husband James Henderson are those type of people.
Time and data will tell
Date: Apr 27 2018
Big Thinkers & Blog & Post Weaning & Retained Ownership“We want to be able to capture the true value of the genetics we’ve invested in,” Billy says. “And to do that, we need to hang them on the rail and see what they’re worth.”
What happens in Wooster?
Date: Mar 23 2018
About the brand & Blog & Consumer ConnectionIt’s a question we hear often, “So what DO y’all do up there in Wooster?” Anyone on our team is proud to answer, but it’s not something that’s easily summed up in a few words.
The beef industry: a survival guide
Date: Mar 15 2018
Blog & NCBA ConventionI’ve often wished for a guidebook – a map to carefully lead me around life’s potholes and avoid the dead ends altogether. But you and I both know it doesn’t work like that.
The road ahead
Date: Mar 09 2018
Big Thinkers & BlogCattle from the Southeastern states have a mixed reputation for delivering carcass merit. Pockets of excellence lift that overall image.
Call the cattle ‘Hoover’
Date: Mar 02 2018
Big Thinkers & BlogWe were sitting in her parked truck, next to the old house where her grandfather was raised, cattle to our left and behind us. “Just call the cattle ‘Hoover’,” Landi Livingston said matter-of-factly.
An Olympic throwback
Date: Feb 23 2018
About the brand & Blog & Consumer ConnectionI’ve been watching the Olympics as of late (because who hasn’t?) and it got me thinking: I bet those expected to win hate surprises. I bet those managing these games hate surprises.
Better beef on the horizon
Date: Feb 15 2018
Big Thinkers & BlogThe sun was just peeking over the hills surrounding Hardyville, Ky., when I drove right past Jay McCoy’s ranch. My GPS told me I had arrived, but I knew there was no way his was the place surrounded by Holstein cattle.