The couple has been ranching in the Nebraska panhandle for decades, but it wasn’t until they started feeding cattle that they placed an emphasis on performance and carcass traits in tandem.
High percentage Angus calves continue to outsell non-Angus calves of similar weight and frame at livestock auctions across the U.S. Data collected from eight cooperating markets in fall 2010 reveal steers of that breed brought $6.32 per hundredweight (/cwt.) more than their non-Angus counterparts.That’s a $32.58/head Angus advantage for the average 516-pound (lb.) steer.
Finished beef animals tend to have fuller, more rounded muscling, that results in the appearance consumers and chefs consider more desirable when they cut into steaks.
With all the work there is to do on a farm or ranch, cattle producers don’t have time to spend hours in front of a computer. It may seem ironic, but that’s why the Certified Angus Beef LLC (CAB) supply development team has entered into the “social media” scene.
Yes, that rosy picture gets a little dose of reality when one ponders things like loading cattle onto boats and market access. Just serves as a good reminder that ranching is never easy, even if it looks like paradise to an outsider.
Connecting to the consumer is a hot topic any time of the year, as more and more people want to learn about the food they eat. That’s especially important in the perception-rich world of branded beef. A 33-year-old company owned by 30,000 rancher-members of the American Angus Association is empowering its stakeholders with the facts. Those cattlemen are learning how to explain the Certified Angus Beef ® (CAB®) brand and what makes it different. Last fall the company released the Brand Ambassador Training program, an on-line course that takes less than 15 minutes to complete and provides a user-friendly overview of CAB specifications, business model, sales objectives and success stories.
Certified Angus Beef LLC (CAB) is searching for producers who use Angus genetics to raise the quality beef bar. Each year the company seeks nominations for two Annual Conference awards that honor producers for an enduring commitment to finding superior Angus genetics that enhance carcass traits. “We celebrate those moments when producers excel and show the way for others,” says Larry Corah, CAB vice president. “So every year, we recognize one commercial and one seedstock producer who use every means in striving toward the ideal, from genetic selection to coordinated management and marketing.”
A decade ago, distillers grains were not common feedstuffs. Today they’re routinely included in cattle finishing diets, at levels that can boost beef quality grades. Chris Calkins, University of Nebraska meat scientist, says when “wet distillers grains plus solubles” (WDGS) are fed at moderate levels, marbling scores increase.
White Land & Cattle Company treats all the little things like big ones. Gary White manages the family-owned feedlot that has been in business near Lexington, Neb., for 35 years. Its 2,500-head capacity is the perfect size to focus on all the details, White says.
Cattle feeding conditions vary by location. One yard might be knee-deep in snow, while the other is dealing with piles of mud. Record high temperatures might cause heat stress in one area while cattle in another region are enduring torrential rainfall.
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