Every number has a story: 36,575
Date: Nov 20 2015
| About the brand & Blog & Consumer ConnectionJen Moser, compliance specialist, says in the last five fiscal years, they’ve gathered and studied 36,575 menus.
Posts by CAB Cattle Crew :
Every number has a story: 105
Date: Nov 18 2015
| Blog & Consumer ConnectionThroughout the year, the CAB team has planned 105 events for guests from across the world. These could be day-long experiences, or up to a week, but the purpose is always the same: help the partners learn how grow their beef business.
Every number has a story: 118
Date: Nov 16 2015
| Hot topicsBut it’s another response that I enjoy the most: when I tell those more familiar with the brand’s scope and less with its nature behind the scenes that 118 people make up its inner workings.
Every number has a story: 32 million
Date: Nov 14 2015
| Blog & StockmanshipBut the thing about a bad drought year(s) is that it’s met with quite the celebratory rain dance when moisture decides to make its mark.
Every number has a story: 120 million
Date: Nov 10 2015
| Hot topicsIn light of CAB’s fiscal year, totaling 896 million pounds sold, the number 120 million has the potential to get a bit overshadowed. Not a chance here. We know what it takes to drive the brand domestically, and don’t even pretend to think there aren’t equal or more challenges internationally. We celebrate any brand activity […]
Every number has a story: 30.1%
Date: Nov 09 2015
| Hot topics15 years ago, the American Angus Association’s Board of Directors set a goal. By the year 2020, they wanted to see Certified Angus Beef® brand acceptance rates at the 30% mark. Along the way, there were times that number felt completely unattainable — like in 2006, for example, when rates hit an all-time low of […]
Every number has a story: $39
Date: Nov 08 2015
| Hot topicsAs far as significant moments in the beef cattle timeline, I daresay we’re living in an exciting one. Drought, a dwindling supply and a fluctuating market are just a few of the challenges faced by today’s cowman. But with years of low herd numbers hedged by high beef prices, experts say, and I would agree, […]
Every number has a story: 139
Date: Nov 07 2015
| Hot topicsIt’s the usual Friday night and my friend and I are heading out to grab a bite to eat. After countless suggestions on where to go, we finally both settle on Red Robin. Famous for their “Finest Gourmet Burgers,” I can’t wait to sink my teeth into their bacon cheddar burger. My friend scans the […]
Every number has a story: 8,000,000
Date: Nov 06 2015
| Hot topicsI like history. Not just the common 5th period class we all goofed off in in junior high kind. I’m talking a history of people – particularly those I know. I may not find it in textbooks, but through time spent, memories secured and conversations had, I can begin to figure out what makes those […]
Every number has a story: 12.1 million
Date: Nov 04 2015
| Hot topicsLike many writers, I find large numbers (or large numbers of numbers) a little overwhelming. Mama tried, as the song says, but I didn’t inherit her gift for mathematics. So when asked to write about the 12.1 million pounds of Certified Angus Beef® brand Prime sold in fiscal year 2015, I had to do a […]