That’s how many pounds of CAB product sold through our retail division in October 2015. That’s an 8.4 million pound (29.5%) increase compared to October 2014.
In the Angus Main Sire Summary last summer, more than 50 bulls made the top 35th percentile for the combination of Weaning Weight, Scrotal Circumference, CE Maternal, Heifer Pregnancy, $W and Marbling EPD.
And it’s a big job. That’s because the brand works with 31 packing plants representing 14 companies; 27 of them are in the U.S. while the remaining 4 are in Canada.
Throughout the year, the CAB team has planned 105 events for guests from across the world. These could be day-long experiences, or up to a week, but the purpose is always the same: help the partners learn how grow their beef business.
But it’s another response that I enjoy the most: when I tell those more familiar with the brand’s scope and less with its nature behind the scenes that 118 people make up its inner workings.
In light of CAB’s fiscal year, totaling 896 million pounds sold, the number 120 million has the potential to get a bit overshadowed. Not a chance here. We know what it takes to drive the brand domestically, and don’t even pretend to think there aren’t equal or more challenges internationally. We celebrate any brand activity […]
15 years ago, the American Angus Association’s Board of Directors set a goal. By the year 2020, they wanted to see Certified Angus Beef® brand acceptance rates at the 30% mark. Along the way, there were times that number felt completely unattainable — like in 2006, for example, when rates hit an all-time low of […]
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