Know all about CAB?

After 15 years at the helm of Industry Information, now I DO know pretty much ALL about the Certified Angus Beef ® (CAB®) brand. That includes how it works to add value to our cattle, what each of us can do to help and why we’d want to do that (see adds value to our cattle).

My first day on the job in 1998 was spent in Wooster, Ohio, learning about the brand along with other cattlemen, chefs, beef specialists and retailers from across the U.S. It was an educational seminar.

You’ve probably been to a few of those, but this was the best I had ever taken in. Over the years since, seminars in Ohio and across the country have helped explain CAB to hundreds of the cattlemen who own and/or produce for the brand.

They have only gotten better, more educational, more compelling, more relevant to what any seedstock or commercial Angus producer aims to do on the ranch each day.

If there is any way you can make it to the new, interactive Cattlemen’s Capstone, July 16 to 17 in Wooster, Ohio, commit to it now. The changes it will inspire in your business goals and strategies could make a big and positive difference for you and those with whom you do business in the tradition of win/win/win.

You’ll join CAB chefs, meat scientists and marketing experts at the CAB Education & Culinary Center for an inside view of how it all works:

• Break down a side of beef with industry-renowned meat scientist Phil Bass.

• Learn about innovative beef cuts, specialty items and cooking techniques.

• Go behind the scenes to see how the brand is marketed to consumers.

• Learn about consumer loyalty to the brand.

Registration is free, including hotel accommodations for two nights and meals, but space is limited. Future seminars are planned as well. For information contact Marilyn Conley at 330-345-2333 ext. 398, email mconley@certifiedangusbeef.com, or check out the event on our webpage.

I’ll be there. Hope to see you, too, as we keep on building tomorrow together.

~Steve

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