Certified Angus Beef ® brand posts record June
by Crystal Meier
July 2011
Although beef prices have been relatively high this spring and summer, many consumers and chefs are continuing to look for high-quality cuts. The Certified Angus Beef ® brand sold 70 million pounds in June, the highest volume month in the company’s 33-year history, 4.3% above the previous June and some 10 million pounds better than June 2009. This milestone, with three months to go, moves the company one step closer to a sixth consecutive fiscal year of sales gains.
“The real reason for this record goes beyond sales to the dedication of our licensed partners,” says John Stika, company president. “They have committed to putting product in front of consumers even with high-priced beef, which further drives home the importance of quality in the price/value relationship. With strong cattle prices at the same time, pull-through demand is creating success at all levels.”
The share of Angus-influenced cattle qualifying for the brand in June was 24.8%, nearly 4 percentage points higher than summer 2009. Sales gains came from foodservice, which has experienced significant recovery the past 12 to 18 months despite higher cattle and beef prices. Retail continues to carry the bulk of brand sales, with seasonally strong summer demand in full swing. The international division is setting a hot pace in rate of growth with a 17% increase over 2010 for the fiscal year to date.
Founded in 1978 by Angus producers, this is the only brand owned by the American Angus Association® and its more than 30,000 rancher members. The Certified Angus Beef ® brand has 10 strict quality standards that make it a cut above USDA Prime, Choice and Select. Only the best Angus beef achieves the brand’s premium name. For more information, visit www.certifiedangusbeef.com, or look for the brand on Facebook and Twitter.
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