You Gotta “Show Me!”
Call me a doubting Thomas. I am a skeptic by nature. It comes from being raised in a rural, conservative setting. While you may think that my next statement is backwards, old-fashioned, or downright negative, a lesson I learned from my parents was “not to expect to much and then you won’t be disappointed if it doesn’t work out!”
I know, I know. Not exactly Dale Carnegie material. Later in life, I read books like “The Power of Positive Thinking” and “Psycho Cybernetics” by Maxwell Maltz. So, I figure, you mix those attitudes, behaviors, and thought processes, and it puts you somewhere in the middle. I am not wildly enthusiastic about anything, nor am I entirely being Eeyore on the other side.
So I understand the Missouri “Show Me!” concept. My wife’s major professor in graduate school was Dr. Jim Kinder. He would always say, “I’m from Missouri, so show me!” I think that’s a healthy attitude!
Thus, when we began to roll out the new GeneMax DNA product, I had to see it work in the field. And I did! And now, I’m a believer! So, we’re taking the news to the streets, and we’ve had great reception to the product, and some really wonderful venues to share our results at with folks on the commercial side of the Angus business.
Most recently, we were at Mead Farms, near Versailles, MO. Alan Mead, ranch owner and general manager, was the host, and he had 90 bull customers attending the program. Kara Wilson and I spoke to the crowd about how CAB can improve your bottom line through genetics and management. This also included Kara’s knowledge of how GeneMax technology can more rapidly advance genetics that focus on growth and marbling ability in replacement heifers and feeder cattle.
Thanks, Alan Mead and to his entire crew, Domenico’s Restaurant (proprietor Tony Ciccerelli) of Osage Beach, MO, for a delicious CAB prime rib dinner, and to all of those who attended! For more information about CAB and GeneMax, visit our website at www.cabpartners.com
You may also like
Success, Despite Challenges
Today’s market is complex and competitive. The collective effort of stakeholders across the supply chain positions Certified Angus Beef to meet the record demand for premium beef moving forward. Signals across the beef industry are clear and Angus farmers and ranchers seeking high-quality genetics that deliver premium beef are producing a product in high demand.
Keep the Supply Coming
A record-high 800 registrants from 17 countries gathered in Austin, Texas, to learn more about CAB, become inspired by the culinary work of chefs and pitmasters, and celebrate sales and production success. But at the forefront: supply and demand, a reflection of the chaotic past year, and preparing for what’s ahead.
Consumer Demand, Power of Quality
Demand for high-quality beef persists. But with that demand comes challenges. From tight cattle supplies to higher costs and increasing pressure on retailers to deliver a consistent eating experience, the pressure is on. David O’Diam, CAB VP of retail, addressed the current retail beef environment, highlighting both opportunities and challenges in today’s marketplace.