Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Progress, Not Perfection
It’s a labor of love, obvious in the way she lights up explaining their family’s 33-year effort to proactively adapt Angus cows to their land. A lifetime of telling stories from the pasture or kitchen has resonated with nonfarm consumers as much as fellow ranchers. “Everything we do is about cattle, but it’s also about family and connecting our kids to the land and to the cattle,” Debbie Lyons-Blythe says.
Like Father, Like Daughter
For Hands, there’s no short answer to anything. Problems are approached with thoughtful consideration to every possible outcome. Solutions are executed with care. It’s more than a suggestion on how to treat everything from people to cattle to equipment, it’s simply the Triangle H way. They work to be the best in everything they do – a mindset that he’s passing on to his daughter.
The Competitive Drive
The Bootheel 7 brand that marks the hips of the Wasserburger’s cow herd could stand for the seven state wrestling titles held between three boys in the fourth generation, but that mark far predates their competitive drive. It’s been the brand carried by Wassserburgers looking for the ‘W’ since the homesteading era.
Consumer Connection
Priming retail demand
The percentage of fed cattle grading prime has steadily increased over the last decade, offering retailers opportunity. That’s why CAB is focused on providing retailers the tools needed to market and sell prime beef.
How and why the brand grows
The three primary components of growth for the CAB brand are increases in licensed packing plant processing, black-hided cattle and carcass quality. However, the most important component is the producer’s mindset of continual advancement.
A little BBQ journey
The son of peanut farmers, Arnis Robbins never had a barbecue business on his radar screen…until life changed and his passion was born. Today he and wife Mallory cook up to 300 briskets a day in their Lubbock, Texas, establishment named after their daughter.
Research Drivers
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