Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Showing Up, Every Day
Thirty-five thousand cattle may fill these pens, but it’s the Gabel family who set the tone for each day. Steve and Audrey persistently create a people-first culture, echoed by their son Case and daughter Christie, who work alongside them in the yard office. The Gabel’s drive to effectively hit the high-quality beef target earned Magnum Feedyard the CAB 2023 Feedyard Commitment to Excellence award.
From the Ground Up
Benoit Angus Ranch, a seedstock operation that markets more than 150 bulls annually, is a multi-generation family business with sons Doug and Chad now heavily involved. Focused on serving the commercial cattleman, the Benoits built a reputation for high-quality cattle that perform on the ranch, in the feedyard and on the rail. With always-improving cattle to support that renown, and the will to back it up, Benoit Angus Ranch earned the CAB 2023 Seedstock Commitment to Excellence Award.
Future Focused Business
Pilot partners in CAB’s Ranch to Table program, these North Dakota ranch families took some of the market volatility into their own hands in April 2022. Their leap of faith provides high-quality beef options for their communities and diversifies their income. Now they sell their finished cattle, as well as those of their customers, through Dakota Angus, a direct-to-consumer beef business.
Consumer Connection
Driving Demand: Retail
As the heavyweight champ in brand volume, retail accounts for 55% of total pounds sold, especially in fiscal 2020. But how is it done and how does it create more demand? CAB Director of Retail answers these questions and more.
The rollercoaster of retail
Even though we’re in a year where overall CAB sales will be down, retail demand has kept us in a strong position rising to the occasion to comprise up to two-thirds of summer sales at times.
The III big things
At III Forks, an upscale steak and seafood restaurant in Frisco, Texas, the beef must match the ambiance and the service. Chef Chris Voegli says it all must exceed expectations. It’s that attention to detail at the final step that makes the cattleman’s attention to detail worth it.
Research Drivers
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