Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Natural Choice to a Prime heritage
“Change is inevitable, success is optional,” David Rutan says. That positive philosophy applied to everything from good morning to great cattle only begins to tell why Morgan Ranches earned the 2020 Certified Angus Beef Commercial Commitment to Excellence award.
Beyond a buzzword
It’s not the work of fancy technology, though spreadsheets of data and consultants lend their hand. It’s six generations of meticulous puzzle masters who focused on making better each piece of the bigger picture.
The price is right
The Steib family has expanded their farm and feedlot operation into a dynamic ranch. Today, they raise the calves they eventually feed out, having a hand in quality decisions every step of the way.
Consumer Connection
Bringing the value back home
When I was a young girl, if you’d have asked me if I would be starting my career in ag communications in 10 or 15 years, I would’ve probably called you crazy for asking. A tomboy with an intuitive brain, I loved feeding cows with my dad and not much else. I wanted to know how the cow business worked and how I could make our operation better for the future.
Down at the Ribber
The Scioto Ribber is recognized for its delicious food and southern hospitality. People from across the country travel to Portsmouth, Ohio, to enjoy a hickory-smoked cut of Certified Angus Beef®. The restaurant is one of the world’s top-ranked independent sellers of CAB product.
Not there yet
I understand why it’s tempting for cattlemen to ask, “Do we have enough quality? Can we start selecting for something else?”
Research Drivers
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