Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Calculated changes
Missouri commercial rancher Jeremy Zoglmann turns risk into reward, earning 80% CAB out of 150 calves sold each year. His success is a result from his dedication to quality Angus genetics and goal to increase premiums on his calves.
Breeding for the brand
With goals of increasing CAB acceptance rate, the brand has updated Targeting the Brand™ requirements to help commercial producers improve beef quality through bull selection.
Resilience
Hardships are nothing new for producers in the cattle industry. Although markets have been impacted by COVID-19, cattlemen hold strong to past challenges and lessons learned from those times.
Consumer Connection
The Ground Beef Market and Price Signals
Beef’s getting better, to judge by the uptrend in quality grades and resurgent consumer demand. However, an increasing share of that demand has been for ground beef – and an average pound of that versatile staple now sells for more than $4. Last year a Rabobank AgriFinance white paper entitled “Ground Beef Nation” (GBN) questioned the industry’s priorities now that Americans consume 11 billion hamburgers each year. It called for greater efficiency and retooling to fit a changed market for one-third to half of young cattle, and warned business as usual could lead to weakened market share for beef over time.
Research Drivers
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