cows walking

Stories for Success

We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.

These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.

We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.

Big Thinkers

They run deep

They run deep

The pastures at Dalebanks Angus near Eureka, Kan., hide the plants’ challenge well. Native big and little bluestem adapted over the ages to thrive in the shallow soil, only a few inches deep in places, that blankets the underlying limestone. Shards of flint mingle with the roots.

Never gone dry

Never gone dry

Two fishing cabins stood on the edge of the San Marcos river in 1919. Sixty years later Bodey Langford connected the two, as brick-by-brick, he built a home where he and Kathy would raise daughters Anna and Callie. There on his late father’s ranch near Lockhart, Texas, he also built his herd with purpose.

His will, their work

His will, their work

M&M Feeders now includes two yards, with Jamie Huyser tackling the daily tasks at Elm Creek and Daron helps manage operations at Lexington. Mel does everything from keeping up customer relations to driving the feedtruck, while Marvin handles commodity trading from his home in Idaho.

Consumer Connection

Trading Places

Trading Places

Tagging by Dawn, Dishes by Dusk South Carolina rancher and chef trade places 7 Trading places It’s a near 3-hour drive from big-city Charleston to Ridge Spring, S.C. With every mile, people become fewer and cattle take their place. It’s a new commute for Jeremiah...

Bringing the value back home

Bringing the value back home

When I was a young girl, if you’d have asked me if I would be starting my career in ag communications in 10 or 15 years, I would’ve probably called you crazy for asking. A tomboy with an intuitive brain, I loved feeding cows with my dad and not much else. I wanted to know how the cow business worked and how I could make our operation better for the future.

Down at the Ribber

Down at the Ribber

The Scioto Ribber is recognized for its delicious food and southern hospitality. People from across the country travel to Portsmouth, Ohio, to enjoy a hickory-smoked cut of Certified Angus Beef®. The restaurant is one of the world’s top-ranked independent sellers of CAB product.

Research Drivers

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