Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Find what works, stick to it
He’s a sixth generation farmer and grew up on a cattle farm and apple orchard. She’s a past chemistry teacher but now works full-time on the farm with her husband. Together, they closely manage their bottom line.
Home raised angus
Shifting cattle and plans is a constant theme, but all part of Bradley’s masterplan that is staying flexible and keeping up with new ideas. Genetics play a key role, always advancing.
The market or the management
The crystal ball is nonexistent. There is no magic fortune teller. No matter how good the market forecast nobody is right 100% of the time. That doesn’t mean cattlemen have to look at the future as nothing more than a blind guess.
Consumer Connection
The stories that barn could tell
Every barn means something to the people who spend so much of their lives in it, but it takes sharing those moments with the rest of the world. Sheltering Generations does that and gives back to rural communities.
Sharing stories, tools, facts to spur beef sales
Cattlemen played a significant role at the 2019 Certified Angus Beef ® brand’s annual conference in September. 700+ people from packer and processor to restaurateur and retailer gathered for celebration, education and new relationships.
Southern Illinois legend goes hog wild for CAB
Mike Mills eventually became famous in the barbecue world for his years in the competition circles. In 2010, the four-time world champion and three-time grand world champion in Memphis was inducted into the Barbecue Hall of Fame.
Research Drivers
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