Love (and steak) is in the air

But for our sales team, it’s an important occasion. And not just because they really like those little hearts that say, “Be Mine.”

When it comes to Valentine’s Day, research shows Americans would rather have a nice meal (61%), than a card (25%), flowers (25%), chocolate (21%) or even a gift (34%). And 62% of Americans professed their love for steak as their most-desired Valentine’s Day meal.

I know I’m in that group, for sure! More versed in practicality than romance, my husband and I don’t care to go into town and fight the crowds on the actual holiday, but I’m not one to turn down a reason for a date night. So we’ll celebrate one night next week at our favorite local steakhouse, when there’s no wait for a table and we don’t feel guilty for asking someone to babysit.

But since so many folks will go out tomorrow night, CAB wants its foodservice distributor sales team equipped with the tools to make it even better.

Enter the sell sheet.

The brainchild of Chef Tony Biggs and Kelly Murray, assistant director of foodservice marketing, the promotional materials feature holiday-specific ideas and mouth-watering photos. Tony and Deanna Walenciak, the brand’s director of marketing, picked them from the archives, while staff designer Corey Hosfeld created a sleek and modern image.

The feedback so far has been incredible and the big-picture plan is to offer several per year. The next will be just in time for Mother’s Day. (When I’ll also be accepting my family’s gratitude with beef.)

So while you may feel worlds away from those folks targeted in the latest KAY Jewelers or Hallmark ad, just know the staff in Wooster and beyond are working hard to keep the quality beef you raise at the top of every Valentine’s wish list.

-Katrina

Katrina Huffstutler is a freelance writer based in Electra, Texas. She’s a frequent contributor to the Black Ink team and lover of functional cattle and quality beef.

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