Five star beef drives demand
While traveling, either out of spontaneity or lack of planning I often find myself at the mercy of my smartphone and online searching abilities to find a place to eat.
Luckily there are websites like Trip Advisor specifically made to help find quality restaurants, and I have relied on them more than a time or two. Trip Advisor is the world’s largest travel site, enabling travelers to get advice from others on places to stay, eat and find entertainment.
But what does Trip Advisor have to do with Certified Angus Beef ®?
Well it turns out that Trip Advisor scores for licensed CAB restaurants directly correlate with the amount of beef they demand. The higher the score, the more CAB the restaurant purchases. Guess something about a good steak keeps people coming back for more.
Even for restaurants that don’t specialize in beef, quality steak appears to have something to do with the scores. You might expect a seafood or Italian restaurant to cut corners when it comes to beef but the ones that don’t have higher reviews and demands.
As we would assume, the CAB steakhouses across the country have the same connection. As their ratings rise, so does their consumption of CAB. This holds especially true for middle meats. As the volume of CAB middle meats being ordered rises, so does the Trip Advisor score!
At the end of the day our goal is to create a quality eating experience for the beef consumer. As we provide just that, Trip Advisor scores rise and the demand for beef grows.
Not to get all Field-of-Dreams on you as in “If you build it they will come,” but the data shows that as consumers get a taste of highly marbled beef, they demand more.
Commitment to quality pays, from the pasture to the plate.
As for me, I give the ranchers who produce this quality beef a full five stars.
~Nicole
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