Tweetin’ in Nashville
Date: Jan 05 2012
Blog & NCBA ConventionI think it’s time to start a countdown… only 26 more days until the kickoff of the 2012 National Cattle Industry Convention and NCBA trade show!
Category: NCBA Convention
BIG, BAM boost beef demand
Date: Jul 12 2011
NCBA Convention & News ReleaseA dry, flavorless and thinly cut steak can be enough to sour anyone’s taste for beef. “There is no doubt that cattle are getting bigger, and that will continue,” says Terry Houser, Kansas State University meat scientist. “I don’t think we are going to produce smaller rib-eyed cattle anytime soon or start selecting cattle for that trait.” Still, demand for beef looks bright, thanks to new cutting methods developed to tackle the issue of increasing carcass size and its effect on the eating experience.
A supply chain approach to beef quality
Date: Feb 11 2010
NCBA Convention & News ReleaseManaging for beef quality isn’t an arbitrary end-product objective, panelists pointed out at a Cattlemen’s College® session. According to moderator Larry Corah, vice president of Certified Angus Beef LLC (CAB), it also means managing for more profit. “Managing for Quality: A supply chain approach” was presented at the National Cattle Industry Convention and Trade Show’s annual educational event Feb. 2 in Denver, Colo.
Today’s beef consumer
Date: Mar 06 2009
Consumer Connection & NCBA Convention & News ReleaseAn industry that aims to be consumer driven must first identify its drivers. That’s why “Defining Consumers – Emerging Expectations” was part of the Pfizer-sponsored Cattlemen’s College at the winter National Cattlemen’s Beef Association (NCBA) meeting in Phoenix, Ariz.