Ovine to bovine
Date: Feb 05 2018
Big Thinkers & Blog & Retained OwnershipI met Fred Roberts this summer outside a diner in western Wyoming. He ordered his coffee and I asked him questions about Angus cattle. Fred’s a sheep guy, too.
Category: Blog
More than a logo
Date: Jan 31 2018
About the brand & BlogI try to think back to when I first learned what the Certified Angus Beef ® brand was, where and how I came to know the meaning behind those words and iconic logo.
Answers out the window
Date: Jan 22 2018
Big Thinkers & BlogI expected a typical interview. If I’m being honest, maybe even a rushed one. I’d called Jordan Willis on the fly just a week earlier, asked him if I could snag an early morning on his Wyoming ranch.
Behind the scenes: the ranch from the movie scenes
Date: Jan 19 2018
BlogIt was the first time I’d waited for a cattleman in a gift shop and visitor center. Ryan Schultz, at Kualoa Ranch, was just getting back from his first chores of the day as tour buses started to roll in.
Words two live by
Date: Jan 10 2018
Big Thinkers & Blog“That was probably it,” my gut tells me as I drive past a charming farm house lining a dirt road on the outskirts of Spearman, Texas. I dial the first 8-0-6 number in my recent call list, not sure which brother will be on the other end of the line.
‘Worth the squeeze’
Date: Jan 05 2018
BlogA quick google search may reveal if a family I’m preparing to interview has been written about before, but it doesn’t tell me about their experience with the journalist.
C-A-BOOYAH!
Date: Jan 03 2018
Blog & Consumer ConnectionIt’s the Saturday evening after Thanksgiving and already several homes and businesses in Frisco, Texas, are adorned with Christmas lights.
A day on the ranch
Date: Dec 28 2017
BlogYou might be surprised at how many people, even in the beef business, have a limited understanding of what happens on the ranch every single day. For the men and women who sell the Certified Angus Beef® brand for licensed distributor Sysco in Houston, a day on the ranch in Buda, Texas, isn’t just a nice day away from the office.
Seven in ’17
Date: Dec 20 2017
BlogSo as we tip our hats to 2017 – a year of tragedy and triumph, of rebuilding and reevaluating what’s most important – here’s a look back at your favorite stories we’ve told.
The green-hand, fourth-generation rancher
Date: Dec 07 2017
Big Thinkers & BlogFor cattleman Jay Stomprud, it’s the first expression that comes to mind when thinking of his pre-rancher life compared to today.